ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. I have never met a seminar I didn’t want to cherry-pick—i.e., Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Consumer Course 245

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Presspage

AUGUST 22, 2017

Measurability of PR efforts is increasingly important. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79

Waxing UnLyrical

JUNE 14, 2018

We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. It can be achieved if you work in marketing, sales or business development.

Print 78

Print Resources Technology Interviews 78

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Over time, your brand may come to speak for you and, as they say, your reputation will precede you. Start by clarifying your long-term (or at least mid-term) career goals. Do your SWOT.

Strategy 88

Strategy Branding Brand LinkedIn 88