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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170
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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

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Back to School: 4 Resources to Brush Up on Marketing

Cision

The social media tools that are hot today may not have even existed a year ago. Create a social media content calendar. How to Measure Guest Posting ROI. This site has articles, podcasts, seminars, tutorials, guides and reports on every facet of marketing, from customer behavior to mobile marketing.

Resources 120
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. It has highlighted and widened social and economic gap in society. Teaching will shift online for all but small discussions and seminars.

Tourism 118