ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. For a time, I served as treasurer for my HOA, so I paid $100 for an 8-hour seminar that taught me how to be a good board member. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. The internet and social platforms are key tools for storytelling, brand management and connection. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Social Media Tools Trends 170

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Solo PR Pro

SEPTEMBER 5, 2023

Showcase your expertise by offering workshops, webinars, or seminars. Use your expertise to tailor each of these tips with a storytelling approach. Measure your results. Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events.

Leadership 77

Leadership LinkedIn Meeting Storytelling 77

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

Energy 53

Energy Measurement Internal International 53

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.

Blogging 52

Blogging Marketing Pinterest SEO 52