5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. The Media Relies on Visual Storytelling. To make an impact, content needs to shine. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Branding 78

Branding Brand Storytelling Exercises 78

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Multimedia Development & Visual Storytelling. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. A 2022 Salesforce study found that 76% of customers expect consistent interactions across departments, highlighting the importance of unified brand presentation.

Branding 78

Branding Brand Guidelines Storytelling 78

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 97

Trends Branding Brand Publicity 97

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. A study by iGaming Business found that 78% of potential players research casino reviews before signing up, making positive digital presence essential.

Case Study 78

Case Study Measurement Reputation Study 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 23, 2025

Data from a recent Nielsen study shows that TikTok users spend an average of 95 minutes per day on the platform, making it a prime channel for reaching younger audiences. TikTok excels at reaching Gen Z audiences, while Instagram offers broader demographic reach and strong visual storytelling capabilities.

Social Media 78

Social Media Leadership Strategy Media 78

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 113

Case Study Study Branding Brand 113

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR for Anyone

APRIL 2, 2025

She reflects on her winding path, from studying accounting to traveling the world as a model, and finally finding her true calling in food. Through her vibrant personality and genuine approach to food, Carla proved that success wasnt solely measured by accolades or awards.

Industry 130

Industry Storytelling Education Television 130

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s How do you use storytelling to reinforce the connection to the brand? And I would definitely say that, yes, like just studying story in general is such a good thing to do. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%.

Company 78

Company Branding Brand Crisis Management 78

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Create case studies detailing successful events and measurable audience impact. Collect and showcase testimonials from event organizers and attendees.

Branding 78

Branding Brand LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 4, 2025

According to a 2023 Trust Barometer study, 84% of consumers say expert endorsements influence their supplement purchases. Successful supplement PR requires careful planning, authentic storytelling, and strategic timing. Pre-seeding story ideas to health and wellness media in Q4 ensures coverage hits during peak buying season.

Strategy 78

Strategy Consumer Energy Measurement 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Browser used.

Data 146

Data How To Storytelling Analytics 146

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. But it isn’t usually quite so simple. See our earlier article on how PR agencies set budgets and billing.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Training and development has also been challenging. We’re looking for newshounds to share their tips.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Typically, I like to dive into trends and industry studies and reports. It’s watching these, and having them absolutely bend my mind, that got me interested in going back and studying math on the side.

Google 157

Google Course Survey YouTube 157

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms. It’s also freely available for download as a PDF on SlideShare.

Survey 144

Survey Measurement Public Affairs Storytelling 144

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Additionally, the ability to share multimedia content can enhance storytelling and campaign visibility.

B2B 170

B2B How To Instagram Reddit 170

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

The Hoyt Organization

SEPTEMBER 10, 2024

To achieve this, successful brands leverage the power of fintech storytelling. The Power of Storytelling in Financial Technology The ability to build and tell financial tech brand stories is more than just a skill — it’s a secret weapon. But why is fintech storytelling so important?

Financial 102

Financial Real Estate Branding Brand 102

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Make case studies more visual. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149