Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 183

Reddit Software B2B Technology 183

Flack's Revenge

MARCH 21, 2018

As we said in the webinar, a simple view count doesn’t really count for much anymore, especially on social. We use an algorithm to measure all the articles we’re tracking and make predictions about what level of engagement they’re going to achieve in the next x number of hours.

Data 136

Data Pinterest Facebook Viral 136

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

MARCH 31, 2021

Watch webinar. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Again, in Rachel Besenyei’s webinar she highlighted David Meerman Scott’s diagram illustrating the ‘life of a news story’ , and exactly where to jump in with newsjacking.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Watch Gary’s free on-demand webinar today! Ann Handley (@MarketingProfs) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? in Communication program. And of course, it worked. Probably not. These fine folk did: Jan.

Video 95

Video Facebook Twitter Viral 95

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. They created 54 different pieces of multimedia thought leadership over the course of a few months, including press releases, webinars, tip sheets, blog posts, SlideShares and email campaigns. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. These fine folk did: Jan.

Policies 94

Policies Twitter Facebook Writing 94

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Webinars are one of the most engaging, personable types of content. Cision helps to solve this multi-faceted problem.

Infographics 72

Infographics Case Study Video Survey 72

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Viral Marketing? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Being able to measure and assess influencer marketing ROIs accurately (44%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Writing a post about your business or service. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Beyond PR

AUGUST 4, 2016

Measurement tools only go back 30 days. Promote your high performing pins to help take them viral. SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair. Optimize your board titles and descriptions for Pinterest search. Be sure your pin captions include a call to action.

Social Media 40

Social Media Pinterest Media Marketing 40

Buzzstream

DECEMBER 17, 2020

Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. From the industry pros I spoke to for this piece, when it comes to discovering backlinks for your latest campaign and measuring the value of the coverage, ahrefs comes out on top.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Sian also summed this up in the JBH webinar saying, “Give us everything we need to use your piece. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

NewsWhip

MAY 27, 2021

Watch webinar. We talk about aerosol nanometers of size for measuring aerosols. View our on-demand webinars. #18: 16: How the consumer driven news cycle changes PR measurement. APRIL 22, 20214pm Singapore / 12pm UAE / 9am IrelandHow has the consumer changed the news cycle and impacted PR measurement?GUESTSDirector

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48