Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Most marketing videos aren’t going viral.

B2B 139

B2B Video Marketing Survey 139

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Measurement templates. The quality of queries changed too as the web evolved.

Reddit 183

Reddit Software B2B Technology 183

Cision

NOVEMBER 30, 2015

Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Get our free white paper! PR and marketing professionals need to be pragmatic about their digital tools and tactics, and need to regularly measure their effectiveness. Practical Value. ”

Social Media 120

Social Media Facebook Twitter Print 120

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Social Media Measurement' Generate the most possible page views and readership. Generate more links back to your website. Spark conversation with comments. Improve the findability of your content on search engines like Google.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Drop “going viral” as a goal.

Content Marketing 60

Content Marketing Employee Marketing Viral 60