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How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.”

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

How did you measure success for an event like this? You are correct – we have worked for years with tech bloggers but we also work with various lifestyle bloggers because wireless devices are now used in facets of everyone’s life (or could be!). But, that’s really nit-picking. And, it was fun! Everyone had a great time. .”

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. I’ve been following and “talking&# to ATT_Fake_PR for a while. But ATTFPR’s Twitter stream is hilarious.

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Traveler Expectations for In-Flight Technology

Cision

Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

It allows wireless syncing of a variety of calendars so I can organize client and personal calendars all in one, or separately. Mark as read Approve comment Good productivity tools Shonali. Having a good calendar and to do list is also really important. I use BusyCal which is like iCal but on steroids. These fine folk did: Jan.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. This data is now wirelessly transmitted back to the car manufacturer. So, what’s the problem?