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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills. She is a public affairs and media consultant based in Washington, D.C. She also teaches media relations and issues management at George Washington University. .

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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

I’ve long argued that is much easier to teach social and digital to a PR professional, than it is to teach PR to a social media expert. The report also indicates that the majority of practitioners still see media relations as an important part of their job, which is as it should be.

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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking.

Ethics 110
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Creative New Business Development – Providing Value Through Research

Solo PR Pro

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. media training and communications strategy).

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

Another lesson we can take from the Uvalde and BP tragedies is that crisis communication plans should simulate crisis scenarios to train PR people and identify who will be responsible for making statements to the media. She is a thought leader in communication theory, executive training and coaching.