ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

Automotive 76

Automotive Meeting Report Insurance 76

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JULY 20, 2021

It’s a good idea to plan several announcements after the big SPAC splash to keep media excited about the company- anything from partnerships and new hires to data or product news works well here. Big news is breaking every day, which means reporters are always swamped. Media training is a must. Start pitching early.

Pitching 296

Pitching Financial Media Training Training 296

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Reporting on established metrics isn’t enough today.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 12, 2019

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. For PR tips on successful media training , see our earlier post.

Media Training 256

Media Training Training Agency Crisis 256

Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. In the quest to generate media attention, it is easy to be competitive. Farmer excels.

Interviews 100

Interviews Media Media Training Training 100

PRSay

JUNE 7, 2018

This pressure — to find a story worth reporting to your audience amidst a deluge of pitches — is similar to the PR professional’s dilemma: There often isn’t enough time to personalize messages when you must pitch up to 50 people. Get more media pitching knowledge from Michael Smart here.

Media Relations 94

Media Relations Pitching Media Conference 94

ImPRessions - Crenshaw Communications

JULY 13, 2022

First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Make Interactions Memorable . Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

MAY 23, 2023

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. Volunteers for PR Paid Forward also helped an environmental nonprofit create a social media campaign that raised awareness about an important issue. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results.

How To 156

How To Meeting Case Study Survey 156

Stern + Associates

SEPTEMBER 17, 2024

Edelman reports that 54% of decision-makers made a new purchase from a company after engaging with its leadership’s thought leadership content. The New York Times’ 2024 guide on the power of thought leadership and Entrepreneur’s report on the leg up that digitally present CEOs create are two great sources.

How To 62

How To Leadership Media Training Internal 62

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

All PR teams understand the value of formal media training, and it’s often useful. But in advance of an interview about tricky topics, it’s wise to do a little role-playing in advance of a specific media conversation. Role-play ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

PRSay

AUGUST 15, 2018

One reporter might check email religiously at 8 a.m. like the USA Today reporter I spoke with). like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. Get more media pitching knowledge from Michael Smart here.

Pitching 207

Pitching Radio Course Journalism 207

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Being unprepared .

Interviews 251

Interviews Media Television Media Training 251

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. I know one PR pro who did this so well that once she fielded a call from a reporter asking if she knew how to get certain (nonconfidential) financial info from a different company.

Pitching 115

Pitching Transportation Report Travel 115

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

OCTOBER 6, 2015

That’s because your opponent will almost surely be critical of you in their one-third of the story, and reporters may hold your refusal to comment against you by slanting the tone of their one-third in favor of your opponent. Speaking to the reporter doesn’t guarantee you a positive story. The challenge?

Interviews 120

Interviews How To Healthcare Media Training 120

Barokas

MARCH 16, 2020

Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports). Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

PRSay

OCTOBER 17, 2018

This is a specific and safe opening hook that should interest most workplace/careers reporters. After this one-line intro, transition into how your pitch relates to this subject area, in one sentence. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 179

Pitching Training Media Relations Consumer 179

Rock the Status Quo

DECEMBER 11, 2014

.” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” Hmmm, wonder why. C’est la vie!

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

APRIL 9, 2021

The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. Michael Smart teaches PR professionals how to increase their positive media placements. Get more media pitching knowledge from him here.

Pitching 166

Pitching Travel Journalism Exercises 166

PRSay

NOVEMBER 12, 2018

For example, one of the biggest complaints I used to hear from reporters was this: “Oh, I hate it when I publish/air a story on a topic, and then I’m inundated with calls from PR people pushing their sources on that topic. Ashley noticed a piece on MSNBC.com from a reporter she hadn’t pitched yet. It’s too late!”.

Pitching 146

Pitching Construction Media Relations Web 146

Stuart Bruce

FEBRUARY 24, 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. StateOfPR – Research report from Chartered Institute of Public Relations.

Social Media 60

Social Media Public Affairs Media SEO 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media.

Company 136

Company Interviews Reputation Privacy 136

wiredPRworks

MAY 6, 2020

Understand that reporters are working from home with limited resources. Get media training before you go live on radio or video. Prior to founding Hesser Communications Group, Amy was Vice-President and Director of Media Relations at Ogilvy Public Relations Worldwide where she led the company’s Chicago Technology Practice.

Pitching 52

Pitching Training Radio Media Training 52

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

We’ve seen companies invoke well-known VCs or celebrity partners on exciting new products and services, only to learn that there are hard limits on participation in media relations. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of media training sessions.

Agency 149

Agency Tools Technology Media Training 149

PRSay

SEPTEMBER 28, 2016

My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university. I regained a fluency in public relations beyond my media relations background.

Television 60

Television Media Training Crisis Communications Course 60