Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Television 120

Television Interviews Engineering Tools 120

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Get more media pitching knowledge from Michael Smart here.

Pitching 140

Pitching Travel Software Groups 140

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers.

Skype 206

Skype How To Crisis Pitching 206

PRSay

OCTOBER 17, 2018

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” Be more precise than most of your competitors who merely rely on media databases for beat information. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 179

Pitching Training Media Relations Consumer 179

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

OCTOBER 7, 2024

PR and media planning are essential to a successful communication strategy in the digital age. A media planning agency can help businesses grasp the connection between PR and media planning, vital for success in today’s competitive and fast-paced digital environment.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

PRSay

APRIL 24, 2020

Social media algorithms are ranked as the most important new technology impacting journalists today, while the heady promise of AI continues to fade. 41 percent of journalists agreed that social media algorithms will change the way they work the most, up from 38 percent in 2019.

Report 170

Report Pitching Media Survey 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. ” “Farmers love this new technology – it helps increase yield in a way that’s entirely sustainable and earth-friendly. Step #3: Agree on a Format for Changes.

How To 100

How To Marketing Writing Training 100

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. Who are some of your clients?

Local 94

Local Course Community Interviews 94

MaccaPR

MAY 23, 2016

53 percent of Millennials would rather lose their sense of smell than their technology. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. Mine Social Media for Public Health Trends. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media.

Pitching 52

Pitching Radio Training Media Training 52

Reputation Us

SEPTEMBER 7, 2016

Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. I really wanted that out there.”.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, it doesn’t happen that way. So you best come back to earth with the rest of us.

Publicity 49

Publicity Interviews Media Relations Company 49

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Media prep didn’t stick.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence.

Agency 149

Agency Tools Technology Media Training 149

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Susan Kostal | Stet. The robots are already here. Luciana Lima | Vila Galé Hotels.

Marketing 198

Marketing Employee Content Marketing Media Training 198