Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Television 120

Television Interviews Engineering Tools 120

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. . “Lean” communications like emails or shared documents are best for routine updates and edits to materials.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. And at the very end it mentioned some politicians whose campaigns had used the tool to get elected. Get more media pitching knowledge from Michael Smart here.

Pitching 140

Pitching Travel Software Groups 140

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing Video YouTube 225

Communications Conversations

SEPTEMBER 10, 2020

It’s a fantastic tool to keep up on their work and what issues they’re focused on. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. Why Life Time? It makes the job really fun.

Radio 167

Radio Journalism Interviews Energy 167

5W PR

OCTOBER 7, 2024

PR and media planning are essential to a successful communication strategy in the digital age. A media planning agency can help businesses grasp the connection between PR and media planning, vital for success in today’s competitive and fast-paced digital environment.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

PRSay

NOVEMBER 2, 2017

The PRSA MBA/Business School Program gives students the tools to understand and evaluate strategic communications and its impact on corporate reputation, along with the strategies to build trust and credibility with stakeholders,” said Kathleen Donohue Rennie, Ph.D., She is a public affairs and media consultant based in Washington, D.C.

Communications 121

Communications Case Study Training Reputation 121

PRSay

MAY 3, 2019

New types of non-media platforms that will eagerly share your message. Using paid tools to boost engagement with your earned media. Better connecting your hard-won media placements with the value they bring to your SEO team. Get more media pitching knowledge from Michael Smart here.

How To 137

How To Education Exercises Newspapers 137

Barokas

MARCH 16, 2020

Internal communications campaigns that provide employees with updates on company policies, peace of mind, information about additional resources, training on remote-work tools and tips for combatting cabin fever when working from home. Identifying and conducting outreach around uplifting and encouraging stories.

Communications 88

Communications Case Study Conference Resources 88

Waxing UnLyrical

JULY 3, 2013

See, the Swiss Army Knife has plenty of tools. It’s Swiss Army Knife marketing. The curse of the generic at its worst. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. It can open bottles. It has scissors. It has knives.

Marketing 104

Marketing SEO Writing Engineering 104

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. now want to know, “How can we go viral?”.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 30, 2022

I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. And it starts with candid PR counsel and media training. She is a thought leader in communication theory, executive training and coaching. Ford’s CEO Jim Farley is excellent at it.

Employee 88

Employee Real Estate Video Internal 88

PRSay

MAY 23, 2022

So the lesson here for any communications campaign is: Transparency can be your most powerful tool to stop the spread of misinformation. Most stories won’t draw such massive worldwide media and public attention. What are some steps that PR professionals can take to help get their message out in a crowded communications environment?

Ethics 110

Ethics Public Affairs Television Social Media 110

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

FEBRUARY 15, 2017

There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Also, know what your main communications goals are before hiring a consultant – they tend to specialize in certain areas such as media relations, crisis communications, business writing, etc. Can we do our own PR?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

Let’s start by distinguishing the differences between marketing, advertising and public relations – all of which are known to cross paths, causing confusion between the disciplines. Advertising is a tool used by marketers to get customers to act, and ultimately support the promotion of their products or services to drive revenue.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. But they all live social media. And this is important.

Digital PR 45

Digital PR Trends Training Media Training 45

Communications Conversations

NOVEMBER 11, 2022

Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Lesson #2 – Learned how to build mutually-beneficial relationships.

Meeting 68

Meeting Social Media LinkedIn Groups 68

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

We’ve seen companies invoke well-known VCs or celebrity partners on exciting new products and services, only to learn that there are hard limits on participation in media relations. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of media training sessions.

Agency 149

Agency Tools Technology Media Training 149

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. While we may not be releasing breaking news from the palace, our team at MediaSource strategically employs embargoes as a PR tool. Like many of your PR tools, you’ll want to practice some restraint with how often you consider embargoes.

Radio 198

Radio Tools Journalism Interviews 198

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Owned media/messaging. Media relations. Social media management.

Case Study 118

Case Study Crisis Management Crisis Study 118

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Instructure is a company that builds tools for online educators. ” Jason Mollica is the president of JRMComm , a public relations and social media marketing consultancy.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. Marketing predictions.

Marketing 198

Marketing Employee Content Marketing Media Training 198