Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Learn more about Agnes + Day, The Crisis Intelligence Firm.

Training 113

Training Crisis Media Training Crisis Management 113

5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

Media Training 78

Media Training Training Trends Media 78

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

HMA Public Relations

JUNE 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. The post What is Media Training? appeared first on HMA Public Relations. Is your business in need? We're happy to share our expertise. learn more.

Media Training 59

Media Training Training Media Tools 59

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

Interviews 322

Interviews Media Media Training Meeting 322

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. Stop crying or I’ll give you something to cry abou t”.

Media Training 256

Media Training Training Agency Crisis 256

HMA Public Relations

MAY 23, 2019

HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. […]. The post Big Bang Media Training appeared first on HMA Public Relations.

Media Training 52

Media Training Training Media Publicity 52

ImPRessions - Crenshaw Communications

JULY 20, 2021

Media training is a must. Even for a CEO who is extremely comfortable with the media, we recommend a refresher session to go over the approved messaging and prepare for any tricky questions. If your company is considering going public through a SPAC, we’d be happy to discuss the process and the role of PR and media relations.

Pitching 296

Pitching Financial Media Training Training 296

Stuart Bruce

JUNE 24, 2014

Public relations is a very broad discipline with a wealth of specialisms and a large body of academic knowledge to draw upon. You can’t quickly, fully teach public relations strategy and theory on the job. It easier however to train people in the individual skills and tactics that are part of the public relations toolkit.

Social Media 158

Social Media Media Training Media Training 158

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. The short answer is: You ask journalists.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

All PR teams understand the value of formal media training, and it’s often useful. But in advance of an interview about tricky topics, it’s wise to do a little role-playing in advance of a specific media conversation. Role-play ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Media prep didn’t stick. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation. It’s important to match the right interview opportunity with the correct and appropriate spokesperson.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. For a deep dive on media training , see our earlier post. Truth earns trust, whether in media relations, coworker connections, or client partnerships. Sit up straight.

Corporate 195

Corporate Training Reputation Media Training 195

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

For more on media training and brand messaging, check out this post. With so much to do and consider when landing press interviews at industry events, it’s easy to forget about media or communities outside the “bubble.”

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. There were days where accounts across the board had major announcements happening, making me feel like I was changing costumes all day depending on what I was doing. We get very crafty.

Creativity 243

Creativity Retail Groups Media Training 243

PRSay

MAY 31, 2018

I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. Get more media pitching knowledge from Michael Smart here.

Media Relations 89

Media Relations Media Pitching Course 89

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream.

Interviews 268

Interviews Media Construction Report 268

Stern + Associates

AUGUST 23, 2024

Provide Social Media or Content Training LinkedIn is an important platform for executives to establish their personal voice and connect with key audiences. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 116

Strategy Training LinkedIn Resources 116

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Although the channels have changed, there’s still one constant.

Interviews 157

Interviews Infographics Media Media Training 157

PRSay

AUGUST 31, 2018

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Training Sports 145

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation. A briefing documen t includes basic information about a journalist as well as deeper insights on their point of view, relevant stories, and more.

Interviews 251

Interviews Media Television Media Training 251

Agility PR Solutions

SEPTEMBER 22, 2019

I’ve conducted hundreds of media training classes over the past 15 years, so few questions surprise me anymore. Several years ago, however, a trainee asked a question that I had never heard: “What’s their motivation?” I had heard actors express a similar question about the characters they were preparing to portray.

Report 115

Report Media Training Training Media 115

PRSay

APRIL 19, 2019

I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Paid training gigs soon followed, then multiplied. I want to help more people achieve more media relations success instead of holding others back by my reticence to grow.

Hotels 133

Hotels Training Viral Pitching 133

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. Conversely, the journalist may stray into areas that have been agreed as off-limits for a particular conversation. Follow up .

Interviews 208

Interviews Media Construction B2B 208

PRSay

JUNE 7, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media Relations 94

Media Relations Pitching Media Conference 94

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

OCTOBER 6, 2015

Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” ” He is also the president of Phillips Media Relations , a media and presentation training firm and blogs at Mr. Media Training.

Interviews 120

Interviews How To Healthcare Media Training 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

The Hoyt Organization

JULY 22, 2024

Senior executives must therefore be proficient in managing media relations. Through their media engagements, they have the power to positively or negatively impact public perception through their personal brand, words, and deeds. Here’s why it’s so important that executives are trained in media management.

Media 78

Media Training Ethics Media Training 78

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. . “Lean” communications like emails or shared documents are best for routine updates and edits to materials.

Skype 170

Skype Interviews Crisis Communications Crisis 170