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The Importance of Empathy in Media Relations

PRSay

I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. Get more media pitching knowledge from Michael Smart here.

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The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that. Get more media pitching knowledge from Michael Smart here.

Pitching 162
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Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do you know the AGENDA before your media interviews?

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Finding the Right Time to Send a Pitch

PRSay

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 205
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How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. It’s too late!”.

Pitching 145
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The Importance of Networking Outside the Office

PRSay

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.