Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174

Cision

OCTOBER 6, 2015

Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. A: Allison, there are several times it makes sense to turn down media requests (here are seven times to turn down an interview). When you’ve concluded the interview, call for a 10-minute break.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. So I’ve been working on that. So what is holding you back?

Hotels 133

Hotels Training Viral Pitching 133

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Smart approach.

Pitching 140

Pitching Travel Software Groups 140

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. But you convey the same point with much more power, and without any rudeness, when you simply write: Checking in to see if this idea is still alive? Now back to the airplane.

Pitching 139

Pitching Travel Airlines Writing 139

The Hoyt Organization

JULY 22, 2024

But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

Polaris

APRIL 28, 2015

Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. News releases are tricky to write … and to edit. When you edit any writing, you need to understand its objective. The press release, and how it is written, must help you meet this objective: earned media coverage.

How To 100

How To Marketing Writing Training 100

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students write about a current event and critique the assessment. She is a public affairs and media consultant based in Washington, D.C.

Communications 121

Communications Case Study Training Reputation 121

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 104

Marketing SEO Writing Engineering 104

Cision

AUGUST 24, 2016

I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston. They called it program marketing; essentially it was public relations and communications. Have you ever had to deal with a major brand crisis?

Social Media 120

Social Media Reputation Crisis Media Training 120

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Show me the margin. So why have PR agencies been slowing down on SEO services?

SEO 76

SEO Engineering Google Content Marketing 76

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? Who are some of your clients?

Local 94

Local Course Community Interviews 94

PRSay

AUGUST 30, 2022

And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Perhaps help them train for new jobs or upgrade their professional certifications. Ford’s CEO Jim Farley is excellent at it.

Employee 88

Employee Real Estate Video Internal 88

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Show me the margin. So why have PR agencies been slowing down on SEO services?

SEO 66

SEO Engineering Google Content Marketing 66

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. Relying on Traditional Media Relations Tactics. Engage Publishers as Opinion Leaders. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Media training with clients – or even a simple interruption to bring them back to focus—would be so helpful. Describe the craziest or most fun story you have written. General Motors’ mayfly mayhem.

Automotive 77

Automotive Meeting Report Insurance 77

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

Mora Communications

AUGUST 12, 2015

You are launching a professional media relations campaign, not playing the lottery. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, it doesn’t happen that way. So you best come back to earth with the rest of us.

Publicity 49

Publicity Interviews Media Relations Company 49

Prohibition

APRIL 24, 2020

Ask them how them how are, start a conversation, find out what they’re writing about and see if you can actually add value and help them. Journalists are real people and now is a really great time to nurture and build a relationship with them that could serve you really well in the future.

Pitching 62

Pitching How To B2C Meeting 62

Communications Conversations

NOVEMBER 11, 2022

Think about your media relations work–isn’t the idea to build a relationship that helps both the journalist AND you/your client? We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Most people can write. With coffee meet-ups, the coffee was always just step one.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

PRSay

JUNE 28, 2022

In a crisis like the Uvalde shooting, officials who will speak to reporters at a press conference should take the time to write down and read aloud what they feel they can say. Merrie Spaeth was President Reagan’s director of media relations and now leads a team of communications consultants as president of Spaeth Communications, Inc. ,

Conference 183

Conference Crisis Training Public Affairs 183

PRSay

FEBRUARY 20, 2020

A few days or a week of advanced warning may be the sweet spot to giving journalists enough space to write a better and more informed story without rushing, while also not providing too much time so that your story is forgotten or accidentally published before the embargo lifts.

Radio 198

Radio Tools Journalism Interviews 198

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 183

Media Training Training Interviews Media 183