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In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
With events and conferences making a full-force comeback, there’s no denying that the tradeshow landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.
How to get publicity and build connections with media. A tradeshow is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s your chance to foster new connections with the media and to form long-lasting relationships.
Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
I’m proud of the work our team at Transport Topics has done in tradeshow coverage. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of? First, I get the chance to speak with industry insiders.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage mediarelations at CES. in person and 40.1K digitally).
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech tradeshows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?
Strategies can also include personal appearances and in-store events, location-based influencer campaigns and mediarelations work driving traffic to your partners’ websites. You’re Participating in a TradeShow. You’re Sponsoring an Event. See our recap here.) You’re Airing a Commercial.
We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person. That can happen at a tradeshow, conference or networking event targeting a particular niche. Don’t underestimate the power of IRL (in real life).
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a tradeshow will take priority. The post Meet the Media: Tim Culverhouse, Editorial Director of Robotics 24/7 appeared first on Bianchi PR. Any pet peeves with PR people? You can follow Tim on LinkedIn.
But whatever your point of view on the merits of outside agencies, handling PR and mediarelations for an early-stage business is a blend of art and science. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. Build relationships.
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at tradeshows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a tradeshow booth.
I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, MediaRelations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first tradeshow experience.
CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location.
5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company?
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important tradeshow – CES ®. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about mediarelations.
For example, one of the things we learn early on in mediarelations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest tradeshow? For PR to be at its most effective, careful planning should be part of the process. Better start pitching EARLY, say in July.
It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. MediaRelations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.
Traditional and digital mediarelations environments are seeing it, too. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and tradeshows and sales promotions. The automotive industry isn’t the only space seeing change. It costs too much money.
“Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. We offer the sales department a cutting-edge and high-quality presence.
In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients. She reaches out in August, and the meeting focuses solely on planning for the new year. Don’t ask about tradeshows they plan to attend — that comes later,” she advises.
You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online. For all the magic of digital communications, there’s nothing more powerful in relationship building as meeting customers face-to-face.
Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. PR can help to enhance, support and amplify your advertising, digital, social media marketing, tradeshow and sales promotion activities. Earned Media: Is it worth all the trouble?
Love them or hate them, conferences and tradeshows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech tradeshow, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.
Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ). Attend industry events – tradeshows, webinars, conferences, etc. – These relationships aren’t built overnight, they take time and consistent outreach to create a trustworthy bond that can be relied upon.
We also expect that traditional press conferences, tradeshows and similar events will never return to a pre-pandemic level and relevance. The growing demand for digital services will last even after Covid-19 and replace some of the former face-to-face meetings to a greater extent. Kind communication.
This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. tradeshow held since 2020) generated lots of automotive and mobility news.
Brad Marley | Yelram Media. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Michelle Garrett | Garrett Public Relations. But we’ll get there.”. Digital matters now more than ever.
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