Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

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Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage media relations at CES. in person and 40.1K digitally).

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Bianchi Biz Blog

JUNE 29, 2023

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location.

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Mobile Technology Automotive Trade Shows 76

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

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Automotive Mobile Technology Trade Shows 73

5W PR

SEPTEMBER 27, 2017

Strategies can also include personal appearances and in-store events, location-based influencer campaigns and media relations work driving traffic to your partners’ websites. You’re Participating in a Trade Show. You’re Sponsoring an Event. See our recap here.) You’re Airing a Commercial.

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Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. The automotive industry isn’t the only space seeing change. It costs too much money.

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Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company?

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Technology Automotive Trade Shows Hotels 88

Solo PR Pro

NOVEMBER 15, 2022

In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients. She reaches out in August, and the meeting focuses solely on planning for the new year. Don’t ask about trade shows they plan to attend — that comes later,” she advises.

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How To Trade Shows Product Launch Course 58

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

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Bianchi Biz Blog

FEBRUARY 18, 2021

Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ). Attend industry events – trade shows, webinars, conferences, etc. – These relationships aren’t built overnight, they take time and consistent outreach to create a trustworthy bond that can be relied upon.

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Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.

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Trade Shows B2B Conference Marketing 87

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Build relationships.

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Trade Shows Agency Media Relations Interviews 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

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Bianchi Biz Blog

JANUARY 21, 2021

“Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. We offer the sales department a cutting-edge and high-quality presence.

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Automotive Training Travel Meeting 71

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? For PR to be at its most effective, careful planning should be part of the process. Better start pitching EARLY, say in July.

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Bianchi Biz Blog

DECEMBER 2, 2021

Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Earned Media: Is it worth all the trouble?

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Automotive Technology Engineering Trade Shows 69

Sword and the Script

JANUARY 8, 2019

You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online. For all the magic of digital communications, there’s nothing more powerful in relationship building as meeting customers face-to-face.

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B2B Media eBook Interviews 78

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

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5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

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Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

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Conference Trade Shows How To B2B 95

Cision

APRIL 20, 2016

We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person. That can happen at a trade show, conference or networking event targeting a particular niche. Don’t underestimate the power of IRL (in real life).

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Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

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Bianchi Biz Blog

JANUARY 19, 2023

This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.

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Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. The growing demand for digital services will last even after Covid-19 and replace some of the former face-to-face meetings to a greater extent. Kind communication.

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Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Brad Marley | Yelram Media. Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Michelle Garrett | Garrett Public Relations. But we’ll get there.”. Digital matters now more than ever.

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Marketing Employee Content Marketing Training 176