Bianchi Biz Blog

JULY 29, 2024

Attention mobility suppliers! Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. And the answer is YES!

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Mobile Automotive Internal International 92

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork.

Agency 310

Agency B2B B2C Pitching 310

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

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Bianchi Biz Blog

OCTOBER 21, 2024

Mobility industry standard-setter SAE International held a press briefing at the show to announce the release of the SAE J3400 TM : NACS Electric Vehicle Coupler Technical Recommended Practice (RP), a major milestone in the advancement of electric vehicle (EV) charging infrastructure.

Automotive 92

Automotive Trade Shows Mobile System 92

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. Their contract came up at the end of the year and I didn’t even consider them.

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Survey Media Relations Corporate Communications 118

Agility PR Solutions

MARCH 9, 2025

New innovations seemingly dropping every month that promise to revolutionize everything from mobile payments to blockchain networks to AI investing platforms. The fintech space is an exciting place to be right now. But the hype also means competition for attention is fierce.

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How To Mobile Brand Branding 96

Melissa Agnes

MARCH 12, 2014

One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel.

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Report Crisis Communications Crisis Management Crisis 243

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. It appears that CES2022 could be even bigger and better for the vehicle technology and mobility space.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

ImPRessions - Crenshaw Communications

MARCH 24, 2021

In PR, we make sure to post earned media stories to amplify their reach and to keep our posts interesting – which is effective since LinkedIn posts with images, videos or links get 39% more engagement than text-only posts on LinkedIn. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Agility PR Solutions

MARCH 20, 2025

With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain competitive. In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging.

Strategy 96

Strategy Radio Print Marketing 96

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 163

Social Media Mobile Media Video 163

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

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Media Mobile Telecommunications Pitching 136

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

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Radio Sports Marketing Local 83

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But the last thing any brand wants to do is beat media over the head with non-news. A key component of stellar media relations is knowing what stories to pitch and to whom. A smart client will count the new relationships created among the PR outcomes, even when they don’t turn into earned media coverage right away.

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Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Over the last 25 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends.

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Conference Technology Mobile Analytics 166

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Many consultants with mobility limitations can work remotely and will no longer need to deal with the challenges of long daily commutes. . Choose wisely and check references. It goes without saying that no freelancer should need special training beyond project orientation and processes.

How To 315

How To Employee Training Interviews 315

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

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Writing Report How To Google 220

Bianchi Biz Blog

MAY 26, 2022

Shows engagement, mobilization and enthusiasm on the topic. Note: During the next few months, we will be other installments of our CES 2023 blog series — offering practical, insightful information from our team to help automotive suppliers and mobility technology providers leverage their presence at CES to its fullest.

Mobile 86

Mobile Technology Automotive Meeting 86

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. Many people rely on a high-quality conference setup and their mobile phones for text and social media communication. The same is true in media relations. Brevity is generally a good idea.

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Pitching Conference International Internal 197

Barokas

JANUARY 19, 2018

I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility. We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Bianchi Biz Blog

JUNE 29, 2023

Note: Over the next few months, we will be sharing other installments of our CES 2024 blog series — offering practical, insightful information from our team to help automotive suppliers and mobility technology providers leverage their presence at CES. You can sign up here to be notified when the CES 2024 call for speakers opens.

Mobile 74

Mobile Technology Automotive Trade Shows 74

5W PR

FEBRUARY 24, 2025

Risk Assessment Begin with a thorough risk assessment that considers: Probability of occurrence Potential impact Detection capabilities Response requirements Recovery time objectives Response Protocol Development Create specific protocols for: Initial response procedures Communication chains Resource mobilization Stakeholder management Media relations (..)

Crisis 78

Crisis Crisis Management Technology Exercises 78

Bianchi Biz Blog

DECEMBER 14, 2023

As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3. Vehicle Tech & Mobility Suppliers: Six Things to Do Now for CES2024 6.

Automotive 102

Automotive Blogging Mobile YouTube 102

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Emerged Trends. Click to enlarge.

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Trends Mobile Web System 120

Bianchi Biz Blog

DECEMBER 15, 2022

While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Are You a Bad Client?

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Blogging Automotive Mobile Technology 105

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. You need all four components to succeed. NOTE: ©PESO is a copyright of Arment Dietrich, Inc. dba Spin Sucks.

Automotive 91

Automotive Engineering Mobile SEO 91

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Cision

MARCH 8, 2016

Ensure a Mobile-Friendly Experience. Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one. Your audience is increasingly using mobile devices to connect to the Internet. However, there is still room for improvement.

Trends 120

Trends Mobile Media Infographics 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Since there are now fewer journalists hustling to cover more beats and sift through more pitches, a tech PR team can win media relations points by offering readily packaged data-driven stories. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Bianchi Biz Blog

SEPTEMBER 19, 2024

Because of this, it’s critical vehicle technology providers and automotive mobility suppliers understand the media relations and the PR landscape of this massive event to: set realistic media targets; manage executive expectations; and ensure a successful PR experience.

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Technology Automotive Interviews Mobile 92