PRSay

MAY 24, 2021

To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Who cares if they’re another business or nonprofit?

How To 153

How To Media Nonprofit Newspapers 153

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

The Hoyt Organization

APRIL 23, 2024

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 101

Strategy Nonprofit Social Media Television 101

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? In addition, BCN now has a nonprofit affiliate, LocalNewsMatters.org , many of whose stories move on the news wire. In 1997, after nine years in newspaper management, I went to KRON as news director because I wanted to see what it was like doing news in another medium.

Meeting 98

Meeting Media Print Enterprise 98