Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Repurpose it.

Media Relations 125

Media Relations Media Survey Pitching 125

Agility PR Solutions

FEBRUARY 13, 2019

Dozens of local journalists at Gannett newspapers across the country. The post What recent media layoffs mean for the future of public relations appeared first on Agility PR Solutions. HuffPost’s entire Opinion section. The national desk at BuzzFeed.

Publicity 150

Publicity Newspapers Media Journalism 150

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

Local 292

Local How To Newspapers Pitching 292

Communications Conversations

JANUARY 8, 2021

According to the Edelman Trust Barometer , only 49% of the American public trust the mainstream media in 2020. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Trust in the media is almost at an all-time low.

Newspapers 179

Newspapers Local Consumer YouTube 179

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Hot Press – Leading Irish music and entertainment magazine.

Radio 83

Radio Sports Marketing Local 83

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. 2 Bots as an opportunity or threat to public discourse. Bots are mainly seen as a threat for public debates and organisational reputation alike. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Cision

APRIL 25, 2017

In this case, Carvin uses “everyone” to mean both journalists and the public. And the public wants news it can trust, even if it doesn’t know the source. And the public wants news it can trust, even if it doesn’t know the source. “I People don’t have the same level of trust in the media that they used to.

Facebook 303

Facebook Newspapers Local Crisis 303

Stern + Associates

APRIL 4, 2017

Did you know 2015 was the worst year for the newspaper sector since the Depression? ” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Today’s children will likely never understand the meaning of “hot off the presses.”

Media Relations 81

Media Relations Newspapers Media Social Media 81

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. Public relations professionals should make sure their teams and clients are prepared to face tough questions during a crisis.

Journalism 189

Journalism Real Estate Survey Report 189

Stephen Waddington

SEPTEMBER 29, 2021

Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

Industry 153

Industry Publicity Agency Community 153

Cision

JUNE 21, 2016

But without any barriers to publication, how can you filter through the noise and find what matters most? In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. We’re incredibly honored to be the first public relations partner for Florida’s Natural. What drew you to the PR industry?

Newspapers 195

Newspapers Media Relations Brand Branding 195

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

HMA Public Relations

MAY 30, 2017

newspapers, a large majority have a circulation of less than 50,000! Long live small market newspapers! The post Small Market Newspapers – More Than You Think appeared first on HMA Public Relations. Of the more than 7,000 daily/weekly U.S. Click below for more].

Newspapers 59

Newspapers Marketing Publicity Community 59

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. The media marketplace is also changing. They both are storytellers.

Communications 193

Communications Sports Journalism Fashion 193

Agility PR Solutions

APRIL 6, 2020

Which publications are the most saturated during this period? The post How the media is covering coronavirus—the top U.S. and UK newspapers for mentions appeared first on Agility PR Solutions. For PR, that has created some newsjacking opportunities (when done appropriately), but moreso, obstacles to getting ink for clients.

Newspapers 78

Newspapers Media Consumer Publicity 78

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The post Press Release Newswire Services – Worth The Cost?

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Spin Sucks posts tips of creating ChatGPT prompts for public relations. Prompts for PR.

Print 158

Print Newspapers Google B2B 158

Agility PR Solutions

OCTOBER 2, 2018

Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer because […].

Healthcare 87

Healthcare Publicity Newspapers Journalism 87

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. However, the root motivation for seeking that media coverage is usually to increase business outcomes.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Trade media — These are industry-specific publications.

How To 153

How To Media Nonprofit Newspapers 153

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. 25 years ago workflow in an agency was defined by media relations. What goes around comes around.

Agency 135

Agency Web Print Newspapers 135

Sword and the Script

OCTOBER 17, 2023

According to the same survey, B2B news publications are the top source. Here’s how the 55% B2B news publications; 52% social media; 47% industry newsletters; 45% industry events; 37% industry podcasts; 33% industry magazines; 31% research consultancies; and 26% mainstream news.

B2B 171

B2B Marketing Survey Newspapers 171

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Most affected were local news outlets that are independently operated or owned by small media chains. Photo credit: shutterstock ].

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your 10-minute interview with a newspaper reporter is reflected in one paraphrased paragraph—and maybe the inclusion of a statistic you provided. […].

Interviews 163

Interviews Newspapers Media Journalism 163

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on.

Newspapers 122

Newspapers Radio Construction Fashion 122

PRSay

AUGUST 9, 2019

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Strategy 133

Strategy Newspapers Facebook Google 133

Stephen Waddington

DECEMBER 12, 2019

The truth is a tough sell to the public if it’s contrary to personal aspiration. Broadcast and national media reports on trending topics on social media without analysis. The Nolan Principles are an unfashionable set of guidelines for standards in public life. Their objective is to disrupt and pollute public discourse.

Publicity 93

Publicity Media Facebook Newspapers 93