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Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.
82 percent believe more regulation should be applied to the pharmaceutical industry. RELATED: Get new strategies to build coverage and trust at the PR and MediaRelations Summit in New York. 69 percent believe one should prioritize one’s own country’s needs over those of the rest of the world.
The report is drawn from tracking four months’ worth of social and electronic print mediarelated to the topic, from January to April 2015. A great place to see this is in Cision’s report, The Vitals on Vaccines , which uncovers a variety of perspectives on the Measles, Mumps and Rubella (MMR) vaccine.
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