Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. Yet when it comes to PR and specifically media relations , founders and executives typically shy away from being candid about missteps and setbacks. Of course not.

Film 93

Film Retail Course Journalism 93

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. In PR, we use it to describe the industries that serve and the media sectors we reach on behalf of client organizations.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Newer forms of media – a game changer. What may be one company’s tier-three can be another brand’s tier-one. .

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . Additionally, these interviews offer a great opening for proactive pitch angles based on insights from the conversation. And one of the most important parts is properly staffing the interview.

Interviews 308

Interviews Media Retail Course 308

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. Ready to elevate your holiday strategy?

Retail 78

Retail Case Study Storytelling Creativity 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Retail Groups Media Training 243

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Marketing and public relations professionals would be wise to take heed. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. Be clever with hashtags.

Retail 120

Retail Viral Video Pitching 120

ImPRessions - Crenshaw Communications

MARCH 17, 2016

That has major implications for PR, broadening the scope of where to pitch stories and share messages with their audiences. Virtual or augmented reality is perhaps more prevalent as a marketing tool, as brands in travel, outdoor gear, and retail experiment with new ways to let customers experience their products or services.

Trends 120

Trends Radio Retail Technology 120

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events.

Pitching 40

Pitching Construction Exercises Retail 40

Prohibition

MAY 13, 2022

How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations. Media relationships. How to pitch to journalists . Build brand awareness.

Print 112

Print Trends Agency Media Relations 112

Bianchi Biz Blog

APRIL 4, 2022

While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straight petrol or diesel power. What advice do you have for PR people that want to pitch you? Target the pitch to me. Any pet peeves with PR people?

Groups 96

Groups Meeting Automotive Media 96

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 98

Strategy Brand Branding SEO 98

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. In college I began working in a radio news department and eventually made the change to the automotive trade media.

Meeting 91

Meeting Automotive Newspapers Media 91

Landis PR

MAY 17, 2021

Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail. What advice do you have for PR people who want to pitch you?

Meeting 92

Meeting Media Retail Radio 92

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. One look at the client’s web site and the pitch seems all the more out of character and insulting.

Pitching 40

Pitching Retail Print Report 40

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. It was great!

Agency 75

Agency Creativity Media Relations Nonprofit 75

Bianchi Biz Blog

OCTOBER 23, 2023

There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level. What advice do you have for PR people that want to pitch you? Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 96

Meeting Automotive Media Journalism 96

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

Radio 97

Radio Automotive Meeting Interviews 97

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? I covered and edited our finance and insurance stories, and I was a member of our retail team, covering dealer trends and some of the largest dealership groups, AutoNation, Group 1 Automotive and Asbury Automotive Group.

Automotive 77

Automotive Meeting Report Insurance 77

Solo PR Pro

JUNE 22, 2021

The changing media landscape has enabled PR pros to do more than traditional media relations. It’s not only about pitching and landing a story in The New York Times; it’s also about the bigger picture of branding, how PR intersects with marketing in that space and even bringing new products to market.

Meeting 61

Meeting Course Retail Media Relations 61

Shift Communications

DECEMBER 18, 2015

I hate to say it, but in PR these types of feuds can also happen, whether you are the best media relations person on your team, or just learning how to pitch. Every time you work on pitching the launch of a new product be mindful of what you can and cannot promise reporters.

Product Launch 60

Product Launch Pitching Retail Interviews 60

Landis PR

AUGUST 23, 2021

It really honed in on how the COVID-19 pandemic impacted grocery retail. What advice do you have for PR people who want to pitch you? . Hunt down editorial calendars and media kits. I get pitched all the time for stuff, and it’s either too promotional, doesn’t fit our voice or doesn’t fit our audience.

Meeting 69

Meeting Media B2B Transportation 69

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching. He builds relationships with media and university student and academics. We work in a stressful industry.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement. It’s one of the things that keeps me up at night.

Meeting 77

Meeting Automotive Media Technology 77

Communications Conversations

FEBRUARY 3, 2016

I have a lot of media contacts who follow, or friend me on my professional and personal social channels, so regularly showing off my #OnlyinMN experiences is a simple and effective media relations tactic. I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help.

Tourism 60

Tourism Travel Instagram Pitching 60

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Personal meetings, tailored pitches, and regular, respectful communication are key strategies.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. At the same time, we must know the story we’re pitching just as well. If it’s not airtight, it’s not ready to pitch.

Media 212

Media Pitching Report Interviews 212

Cision

AUGUST 28, 2017

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists want to know. “I Use Clever Headlines. Answer the Question.

Writing 258

Writing Newspapers Retail Groups 258

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112