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Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.
There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. That strategy won’t do much to advance your cause and make new friends. Attitudes shift about virtual interviews.
” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Misguided mediarelations strategy. Lack of preparation for a media interview.
Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Let the agency handle all mediarelations.
What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach. Take your commitment one step further by contributing to a mastermind group.
Working within PR, and particularly in mediarelations, I’ve found that voice mail is bordering on pointless. There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail.
The secret sauce of mediarelations is developing real connections with other people – reporters, clients, peers and colleagues. Suggest a Skype here and there. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Relationship Building.
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