PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

Pitching 167

Pitching Travel Journalism Exercises 167

PRSay

AUGUST 31, 2018

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Sports Training 145

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? It aspires to generate earned media coverage. Pitches that grab reporters.

Pitching 194

Pitching Report Media Writing 194

PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.

Pitching 162

Pitching Real Estate Media Relations Trends 162

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. Training and development has also been challenging. What are the best ways to listen, engage and pitch journalists?

Media Relations 132

Media Relations Media Case Study Storytelling 132

PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

Pitching 179

Pitching Training Media Relations Consumer 179

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. So we’re just adapting.”.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

JULY 20, 2021

It’s a good idea to plan several announcements after the big SPAC splash to keep media excited about the company- anything from partnerships and new hires to data or product news works well here. Start pitching early. But be careful with embargo pitching. Media training is a must. This is the time to pour it on.

Pitching 296

Pitching Financial Media Training Training 296

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

PRSay

FEBRUARY 28, 2019

When I question PR practitioners about their pitching habits, they often respond in the same way. Modernizing your media relations. At my workshop, I remind my budding media relations masters that it’s important to consider the present-day effectiveness of any practice.

Pitching 146

Pitching Media Relations Media Strategy 146

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

Pitching 146

Pitching Construction Web Media Relations 146

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching 140

Pitching Travel Software Groups 140

PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. I had assembled pitches from members of my monthly coaching program for her to review. Before the program, I sorted through the pitches the members had submitted for her consideration.

Pitching 132

Pitching Media Media Relations Interviews 132

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. How is this possible? Think about it from their perspective.

Media Relations 94

Media Relations Pitching Media Conference 94

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

Cision

MAY 13, 2015

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. Up next is Michael Smart. What hasn’t changed? How do they help you innovate?

Pitching 120

Pitching Nonprofit Fashion Trends 120

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. So he wisely tweaked WHAT he pitched to be interesting to the WHO that his bosses were dictating.

Pitching 126

Pitching Nonprofit Software Media Relations 126

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 170

Report Pitching Media Survey 170

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

Pitching 130

Pitching Television Media Real Estate 130

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?” Yay or nay… and why?

Pitching 97

Pitching Twitter Social Media Agency 97

PRSay

JULY 10, 2019

It’s the same when you write pitches and follow-up emails. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. I knew I had a good reason for acting as I did.

Pitching 139

Pitching Travel Airlines Writing 139

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here.

Pitching 116

Pitching Transportation Report Travel 116

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Or offer to take a stab at first drafts of bylines, press releases, or pitches. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? One time I was working with a media relations pro from a nonprofit at my media relations workshop. Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Would you like to share them?”.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Ensure timely and effective responses to customer inquiries and issues. Anticipate

Product Launch 78

Product Launch B2B Industry Case Study 78

Marketwired

JANUARY 8, 2016

Breaking news hits social networks like an unstoppable freight train. This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation.

Media Relations 100

Media Relations Media Crisis Pitching 100

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching.

Pitching 209

Pitching Radio Course Journalism 209

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 89

Media Relations Media Pitching Course 89

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Although a trade outlet may have a readership of only 10,000, you can guarantee your client that every one of those people are member of their key audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 174

Report Local Media Pitching 174

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line.

Hotels 133

Hotels Training Pitching Viral 133

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Twitter Interviews 111

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. Because we need to stay on top of media moves and changes, we depend on these tools for the latest and best updates.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212