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Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone.
John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. The post Meet the Media: Alexa St.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.
Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success.
I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation. What advice do you have for PR people who want to pitch you?
Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. you will obviously need to arrange transportation. Make every step as painless as possible.
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., Because we’re all humans.
With a condensed downtown and huge public transportation infrastructure, bus wraps and boards became roving billboards with an incredible number of eyes on them each day. What is your secret to mediarelations success? While I would still pitch them on stories for my clients, my goal was also to become a resource for them.
I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. What advice do you have for PR people that want to pitch you? When I get pitched something that isn’t even remotely in my beat.
We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.
“The media landscape is continuing to change,” says Bob Kerlik, vice president of mediarelations at Pittsburgh International Airport. From a communications perspective, Blue Sky’s creation is noteworthy in that reflects a PR strategy based on owned media — and not earned.
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Meet the Media: Alexa St.
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. I’m interested in stories that matter to regular people navigating the rapidly changing world of transportation.
Through a lot of hard work and strategic pitching, the post really took off. It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. ” 6.
Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.
I spent 20 years in mediarelations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). If you are pitching me, focus on commercial trucking (Class 4-8). Any pet peeves with PR people?
Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Stay on point. It has to be news.
In addition, the transportation and vehicle technology exhibit area at CES will have a new home in 2022, moving to the brand new West Hall at the Las Vegas Convention Center. Part of your outreach approach should be how to make things easier for the media, which can benefit you in the end.
Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley business beats for a broad collection of national, Detroit, automotive, commercial vehicle, tech and business media outlets. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek.
Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. EV Pulse is our flagship property covering the entire gamut of electrification in transportation. What advice do you have for PR people that want to pitch you? Target the pitch to me.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.
What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Just existing, or doing a thing, isn’t enough to get news coverage anymore—especially in the current era of digital media audience declines and ever-tightening budgets.
I also write about mobility and transportation topics, including pedestrian safety. I’m watching the ongoing impact of the pandemic on the auto industry and other types of transportation. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?
Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.
Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.
However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.
Personally, I am most proud of our Women in Transportation series at FleetOwner. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. What story or stories are you most proud of?
I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Finish this sentence: If I am not reporting, I am ….
Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. What advice do you have for PR people who want to pitch you? . Hunt down editorial calendars and media kits. Find out where you fit.
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable. What advice do you have for PR people that want to pitch you?
For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. A similar phenomenon can occur in marketing and public relations, where a savvy marketer or PR team can find a story and get just ahead of it in order to ride its power.
Transportation and mobility are among the top technology categories at the event, with the Las Vegas Convention Center (LVCC) West Hall completely filled with the latest vehicle technology exhibits and the nearby West Plaza to be brimming with autonomous driving and ADAS demonstrations from some of the world’s leading mobility technology suppliers.
While WAMU had previously split up DC news coverage by geography, it’s now looking to focus more on race and ethnicity, transportation and development, education and inequality, and culture. Targeted media outreach and well-honed pitches are essential to connecting the dots. “As Engaging Different Generations.
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.
. “Satellite media tours are a great vehicle to reach a large amount of viewers, listeners and readers within a short window of time,” explains Risa Chuang, Director, MediaRelations at MultiVu and the author of Media Tour Boot Camp , our newest how-to guide. “A
Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Advanced Automotive Technology PR Agency. Author: Jim Bianchi.
Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. According to the Dentsu survey , 45% of travelers expect to pay more for their travel plans this year.
What advice do you have for PR people that want to pitch you? Related Articles: DAILY DRIVE PODCAST: February 1, 2022 – Today’s headlines and the EPA’s more stringent emissions rules. Transportation Department sets national strategy for safer roads, cars. A turning point in the transition to EVs? Automotive_News.
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