ImPRessions - Crenshaw Communications

JUNE 1, 2021

Study their social media to get a feel for personal opinions on issues, followers, and interests. Be it a print, digital or broadcast interview , PR pros should explain that an interview is a conversation between two people – something which is engaging and relaxed, yet professional and informative.

Interviews 268

Interviews Media Construction Report 268

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Lean on trends, research and case studies.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 114

Survey Industry Leadership Study 114

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

Prowly

FEBRUARY 13, 2025

Studies show that almost half of internet shoppers trust online opinions as much as recommendations from friends and family. This online reputation management tool allows you to follow social media platforms, forums, and news websites. The platform is designed to simplify connecting with journalists and managing media relations.

Software 104

Software Reputation Examples How To 104

Sword and the Script

AUGUST 9, 2016

This means it is more important than ever to get more value out of existing media relations efforts. That’s a critical takeaway from one of the studies covered below. To that end, here are the summaries to three public relations studies. Nobody Watches the Media like the Media. “The

Study 60

Study Publicity Survey Engineering 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Data continues to drive coverage. Not that we needed any more evidence, but the hunger for hard data and statistics hasn’t waned.

YouTube 136

YouTube Video Training Survey 136

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. 3D printing is being used to create personalized prosthetics and implants for patients. Read the full case study here. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders.

Communications 115

Communications Publicity Survey Newspapers 115

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

That is just part of the job description for a media relations specialist. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. The star pitcher. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Stephen Waddington

SEPTEMBER 29, 2021

None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Another history lesson.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Users can track and share media mentions on the go. Measurement templates. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media.

Software 150

Software Case Study Advertising Advertising 150

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you think media relations has evolved in recent years? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Related Articles by Dan: Hovercraft to SF? Leave a comment below or tweet Dan at @DanielKPIX.

Meeting 98

Meeting Media Print Enterprise 98

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. First, there was a 12-child study in 1998 by Dr. Andrew Wakefield linking the MMR vaccine to autism. That study was discredited by 2004 and fully investigated and retracted by 2010.

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

PRSay

JULY 22, 2016

Still confident, I didn’t spend enough time reading the material from recommended texts and the study guide. Thinking I knew “enough” to recognize material, I spent time attending my Chapter’s luncheons and I volunteered to judge other Chapters’ award entries to seal my knowledge in public relations planning. No doubt I had passed.

Study 60

Study Nonprofit Print LinkedIn 60

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. Give our services a try.

Media 121

Media B2B Groups Conference 121

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 10, 2020

In fact, numerous studies have found that lack of personalization is the number one reason why pitches are ignored or rejected. The issue today is that the “media” itself is much larger and more fractured than it was in the past. Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. ” I break around 11 a.m. Quick shower and then it's time for lunch.

Meeting 97

Meeting Writing Pitching Case Study 97

5W PR

NOVEMBER 29, 2017

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Many studies over the years have shown that one of people’s top fears is of public speaking. Stand if addressing a group, sit if you are in a one-on-one discussion.

Media Training 87

Media Training Training Film Media 87

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem.

Reputation 62

Reputation Media SEO Case Study 62

Communications Conversations

MAY 8, 2017

It’s great for the media (and I’m not saying media shouldn’t be using this model as a revenue source–believe me, I’ve been a subscriber of the Star Tribune for 4 years now). No sharing on social media–you’ll just frustrate your readers/followers. Not so great for PR. WaPo has one.

Newspapers 60

Newspapers Media Print Social Media 60

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. A former U.S.

Survey 81

Survey Industry Communications Corporate 81

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. It’s no wonder we so often feel overwhelmed.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 92

Meeting Media Journalism Education 92

5W PR

JULY 5, 2020

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Many studies over the years have shown that one of people’s top fears is of public speaking. Stand if addressing a group, sit if you are in a one-on-one discussion.

Media Training 78

Media Training Training Trends Media 78

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. How long have you been in this job/field? I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Corporate Training 106

Burrelles Fresh Ideas

AUGUST 15, 2023

OKR Case studies and examples There are several businesses that use OKRs in their operations, including to assist with the development of their PR strategies. Google is an excellent example that we can turn to when looking for OKR examples. Infuse the power of OKRs into your PR tactics and prepare to revolutionize your business growth!

Strategy 72

Strategy Measurement Google Case Study 72

Prohibition

SEPTEMBER 28, 2019

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. Compose a press kit/portfolio that features all of your media coverage .

Media 48

Media Case Study Company Print 48

Doctor Spin

DECEMBER 21, 2023

How do you structure a media kit? Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be? It is, however, possible to provide too little information in favour of brevity.

Media 52

Media Wikipedia Product Launch Journalism 52

Bad Pitch Blog

SEPTEMBER 26, 2006

Get empty bottles from the winery and create a pitch brief enough to go on a large label that you print and apply. Offer to redeem the media kit for a full bottle if they’re interested in a wine tasting or, if they''re not, ask them to recycle the bottle. Until then, study up on a real wine story-- Stormhoek.

Pitching 40

Pitching Retail Print Report 40

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 70

Marketing Pitching Corporate Technology 70

MaccaPR

JULY 8, 2015

He’s done studies on the Asian businesses along University Avenue and his new report focuses on the emerging entrepreneurship of African immigrants, such as the Somalis. Hire people for PR who have served in the media. Those PR people who worked in radio, TV, print – they get it. The bullhorn is in your hands.

Interviews 48

Interviews Radio Journalism Newspapers 48