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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I saw that the media could be a lot more exciting than typing on a laptop,” he says. My niche is still media relations. In fact, he hadn’t even intended on working in PR.

Meeting 131
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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

The city’s infrastructure, including its world-class airport and deepwater ports, along with advanced telecommunications, make it an efficient base for regional operations. This includes print newspapers, digital news sites, television, and radio stations. Build Strong Relationships and Networks: 1.

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Social media sees 82% usage, with younger audiences favoring platforms like YouTube and Instagram. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices.

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