Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner.

Product Launch 60

Product Launch Pitching Retail Interviews 60

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. This can particularly apply to media relations, where you typically get one shot at a story idea.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The word is a little misleading, because it sounds like you’re giving the story to only one reporter. What exactly is an exclusive?

Pitching 189

Pitching How To Media Interviews 189

PRSay

MARCH 20, 2025

Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now. Bonus points if you have email or social media proof. Bonus points if you have email or social media proof. Position it as industry best practice.

Leadership 68

Leadership Pitching Case Study Product Launch 68

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Make life easy for reporters at CES. Standing out from the crowd should be as easy as knowing reporters’ beats and giving them story fodder they can use. ” Know that you can still interest reporters once the show has started. Remember the reporters who aren’t at CES. And the timing could be perfect.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

MARCH 2, 2017

A good first step is to recognize the influence of a major analyst report and to engage the appropriate analysts early on and not as an afterthought. Reports can generate sales leads and investor interest. Some top tech companies actually consider analyst relations as (or sometimes more) important than media relations.

B2B 120

B2B Trends Product Launch Report 120

Barokas

JULY 6, 2020

One way to support this is approach is by asking your investors for introductions to reporters with whom they have a relationship. This provides you with a warm intro and the opportunity to begin building relationships with members of the media. What misconceptions do startups often have about PR?

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered.

Analytics 82

Analytics Report Technology Pitching 82

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108

Media Radio Television Engineering 108

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

The Hoyt Organization

AUGUST 9, 2024

In a world of online reviews and social media, having (and maintaining) a good reputation is a must. The Digital Marketing Institute reported that 78% of travelers think social media provides the most helpful travel information. Individuals who attend these events can tell the world about their hands-on experiences.

Travel 81

Travel Tourism Industry Publicity 81

Bianchi Biz Blog

AUGUST 15, 2024

While there is no such thing as guaranteed success at CES, we can offer up our top five pitfalls that companies in the automotive and mobility space need to avoid for the best chance to have a productive and successful event in terms of media relations. It’s not a showcase for media that you might host yourself.

Automotive 100

Automotive Mobile Interviews Resources 100

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It’s not like a technology showcase for media that you might host yourself. Ignoring the Media’s Woes. Cutting Corners with Media Relations Groundwork. “But we’re already registered! you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.

B2B 60

B2B Media Automotive Pitching 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

Finish this sentence: If I am not reporting, I am …. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. And for ways to maximize PR and media relations value at CES2024, contact us at jbianchi@bianchipr.com. For exhibit information, visit CTA’s CES website here.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Bad Pitch Blog

JUNE 28, 2007

A story eclipsing pop culture like this comes along for a precious few in media relations. You can pitch around a monolith story that even inspires the journalists reporting it (watch the video). The Apple PR Team is blessed with a rare client that is focused equally on marketing and product design. Let’s be honest.

Product Launch 40

Product Launch Pitching Video Media Relations 40

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 64

Conference Travel Video Report 64

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. One PR strategy that gets at those goals revolves around media relations. You have a big product launch coming up.

Advertising 60

Advertising Advertising Trends Storytelling 60

Bianchi Biz Blog

JULY 20, 2023

What this means for PR practitioners: While CES’s international mix of media offers extraordinary media relations opportunities, be sure to prepare your experts for a mix of cultural norms to help ensure respectful, impactful media engagements. CES draws new global exhibitors / expands exhibitor space.

Automotive 57

Automotive Mobile Transportation Internal 57

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. What is usually included in a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 The gatekeepers are no longer the editors and reporters of magazines and newspapers. Most PR firms are good at either media relations or content marketing, but rarely both. million dollars. Did you know?

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 113

Interviews Publicity Technology Social Media 113

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. News & World Report. And that’s the core reason why I have chosen to specialize in healthcare technology public relations. __.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62

Agency Case Study How To Crisis 62

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. We have a booth booked!” Sorry to be the bearer of bad news but that’s not all you need to be doing.

Automotive 76

Automotive Mobile Technology Interviews 76

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

JULY 6, 2022

This year, 37% of US shoppers plan to buy holiday gifts earlier to take advantage of sales starting as early as July, according to a recent Salesforce report. Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, I could give McDonald’s products, toys, cameras, whatever…to reporters, to consumers, to influencers (not the influencers the way we know them now), and the magic happened. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting.

Ethics 52

Ethics Product Launch Corporate Consumer 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page. Chinese media are also more accustomed to group interviews. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36