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CIPR and IoD report highlights role of public relations in management

Wadds Inc.

A new report highlights the role of public relations in management for company directors. The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness.

Report 105
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. A third of respondents said they report to the CEO, Executive Director, or President of the organisation.

Corporate 135
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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

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ICON 2021 Recap: Communications From a Military Point of View

PRSay

Ryder, director of public affairs in the Office of the Secretary of the Air Force. Ryder is responsible for communications to build public understanding and support for the Air Force and the newly formed Space Force. The agency has different audiences — veterans, the press and the public at large. Cathy Wilkinson, U.S.

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AI and Journalism: What’s Next?

PRSay

With every new technology, there’s concern that reporters will become obsolete. Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.