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6 Simple Rules for Email Pitches

Cision

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. However, it’s important to remember that reporters love visuals.

Pitching 275
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CIPR and IoD report highlights role of public relations in management

Wadds Inc.

A new report highlights the role of public relations in management for company directors. The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness.

Report 105
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. A third of respondents said they report to the CEO, Executive Director, or President of the organisation.

Corporate 135
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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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Behind the Headlines With Matt Sutton

Cision

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. And to really increase the chances of getting through, I call up the reporter/producer. Or eye opening?

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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 144
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis.

Corporate 178