PR Matters

APRIL 21, 2016

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. Then there’s the specific technical skills of media relations and internal communications. As a public affairs officer, you’re working to make sure that people understand the implications of the decisions that they’re making.

International 68

International Internal Conference Public Affairs 68

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Ivan taught himself to learn to use production and video.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

AUGUST 27, 2024

Visual storytelling through videos and compelling images can also help your message resonate with your audience. It’s convenient to have written statements available for reactive media relations. Highlight stories of community impact, employee achievements or innovative projects.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. AI tools can’t handle the nuance that comes with providing sound strategic counsel. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product.

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Individual stories and personal experiences help make those connections; they are real and often more persuasive than abstract arguments.

Policies 59

Policies Publicity Community Construction 59

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. It’s likely that’s why I focus on storytelling, to try and draw pictures with words. Whatever I’m doing at the time.

Energy 53

Energy Measurement International Internal 53

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing B2B Storytelling 59