Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 179

Media Relations Media Print Software 179

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. It is important to approach this hypothesis like a reporter would research a story idea through thought-provoking questions and research.

Pitching 194

Pitching Report Media Writing 194

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Need a media list of technology reporters?

Media 129

Media Pitching Media Relations Strategy 129

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Journalists want to do a great job and they want to write great stories. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. I’d do a considerable amount of blogging.

Survey 173

Survey Media Relations Pitching Media 173

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Sword and the Script Media can help with B2B marketing, PR and social media.

Survey 183

Survey Journalism Report Pitching 183

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Report 174

Report Local Media Pitching 174

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. Use compassion.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. As media professionals, we often underestimate the value of a great subject line. Writing a media pitch should be second-nature to every PR person. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

Notified

OCTOBER 3, 2024

In our recent webinar, Ann Wylie , President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.

Writing 276

Writing Report Communications Media Relations 276

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 118

Media Relations Media Storytelling Report 118

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 298

Trade Shows Blogging Writing Report 298

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. That requires thoughtful attention and a strong sense of how media work. Working at the convenience of the reporter and the client can be a tightrope walk.

Media 333

Media Pitching Report B2B 333

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Be smart about it.

Study 162

Study Media Relations Media B2B 162

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

JANUARY 14, 2025

In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

MAY 13, 2021

Monitor media and seek out speaking opportunities for clients as “thought leaders”. Daily client interaction to update, report on and discuss media relations. Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

Prowly

OCTOBER 31, 2024

SIGN UP FOR PROWLY AND FIND THE RIGHT JOURNALISTS Step 1: Use a media database to find journalists To get in touch with Guardian reporters, you're going to need a solid media database. For example, Prowly's media database has over one million contacts, including from notable outlets such as the Guardian.

How To 104

How To Travel Writing Report 104

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Continued consolidation of media outlets. Also, expect reporters to be much more careful about vetting their sources. Understanding the authentic KPIs over bloat metrics and hope.”

Writing 211

Writing Communications Marketing B2B 211

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. ” Want to improve your pitching skills? Don’t do this!

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. Respond Thoughtfully.

How To 279

How To Media Pitching Creativity 279

Notified

SEPTEMBER 13, 2024

In our recent webinar with PR expert Ann Wylie , she shared key tips for creating impactful press releases and media pitches – ones that make your news hard to ignore. In this blog, we'll explore three reasons why reporters might ignore your release, what they care about and how you can improve the chances of getting coverage.

Report 130

Report Pitching Blogging Media 130

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. That means we send it out to all relevant reporters and producers.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MARCH 30, 2022

If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . Our clients agree that briefing docs make media interviews a breeze. Be familiar with recent changes in your industry’s media landscape.

Interviews 322

Interviews Media Media Training Meeting 322

Landis PR

MAY 10, 2021

A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? In public relations, our number one goal is to earn coverage for our clients. By David Landis and Andie Davis, LCI.

Writing 98

Writing Video Interviews Report 98

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

JULY 19, 2022

Examples of these include HARO (Help A Reporter Out) and Qwoted , which are both free, and ProfNet , which requires a subscription for those wishing to respond. . For those unfamiliar, these platforms allow reporters to post requests for commentary from sources they can use for a specific story. Pick your spots. Keep responses tight.

Pitching 304

Pitching Report Data Tools 304

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.

Pitching 192

Pitching Storytelling Media Writing 192

Melissa Agnes

APRIL 22, 2014

In many cases, organizations still carry plans that identify the legacy media as the primary audience. While it can work in some instances, the “go write a news release” approach can lead to a crisis “battle rhythm” that can bring them squarely back to the 1980s. Bank on that. photo by: Orange Steeler.

Crisis 220

Crisis How To Crisis Communications Banking 220