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A PR firm may also think that doing mediarelations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Smaller companies can seize sudden PR opportunities. Goliath myth.
b) More pay-to-play opportunities to participate in national mediarelations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.
of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Freshbooks does a nice job of storytelling in their explainer video. . Try using video to teach clients (and prospects) what to expect when planning an event, or launching a mediarelations campaign.
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