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Use tools that help: If managing journalist relationships is a nightmare, media relationship software like Presspage Connect can help. Use a media inquiries tool : Presspages mediarelationssoftware makes it easy to track and respond to journalist inquiries before they lose interest.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important tradeshow – CES ®. CES provides a unique ‘show-within-a-show’ for automotive and vehicle technology. Overwhelming. Hypercompetitive. Exhausting.
The first experience involved a startup in networking software. One time I was at a dinner with the client team following a day a tradeshow. It was really dense tech – to do the job well, you needed to sweat the details about core router algorithms, for example.
The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of mediarelations , but less transactional and more collaborative. 6 Sources of B2B influencers. Industry events.
Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.
But whatever your point of view on the merits of outside agencies, handling PR and mediarelations for an early-stage business is a blend of art and science. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. Build relationships.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about mediarelations.
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. 6) We don’t need PR, because we’re using social media to reach our customers.
Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of mediarelations. How could you create a 60- to 90-day ramp leading toward the launch of your next product or tradeshow, that will play upon your customers’ all-too-human desire to find out what’s coming next?
This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. tradeshow held since 2020) generated lots of automotive and mobility news.
More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. Marketing be nimble.
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