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Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., And it sets you up for the day.
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She will be media neutral. Good public relations has never, ever been just about mediarelations. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. The PR professional of the future will know this and practice this.
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