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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Meet the Media: Alexa St.

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ICON 2024 Q&A: ABC’s Gio Benitez on What He Needs From PR Professionals

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., And it sets you up for the day.

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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

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Our Favorite PR Moments of 2022

Landis PR

For this year’s World Cup, held in Qatar, the US Men’s National Soccer Team harnessed the unique character of television soccer coach Ted Lasso. The event received widespread media coverage which helped raised awareness about the availability and benefits of electric trucks and the innovation coming from the country’s transportation sector.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

She will be media neutral. Good public relations has never, ever been just about media relations. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. The PR professional of the future will know this and practice this.