Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) Surgically weave it into blog posts.

Media 121

Media B2B Groups Conference 121

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Start attending events like trade shows and industry conferences. Read the free tip sheet today! Try something new. Anyone can send an email or a tweet, but not everyone can turn their pitch into a poem.

Media 120

Media Pitching Trade Shows Infographics 120

5W PR

APRIL 13, 2020

The term “byline” is the part that shows the readers of an article who is the writer behind it. There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. It’s better to write about expertise or experiences, rather than products or services.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Describe the craziest or most fun story you have worked on. What advice do you have for PR people that want to pitch you?

Transportation 100

Transportation Meeting Newspapers Media 100

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Such requests often get ridiculed on social media. Instead, write a quality pitch email and keep your fingers crossed.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade. A space to watch, for sure.

Transportation 93

Transportation Meeting Media Newspapers 93

Landis PR

FEBRUARY 7, 2022

Writing a white paper? Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Trade media relations is a building block – not the end game.

B2B 52

B2B Communications Trade Shows YouTube 52

Sword and the Script

JANUARY 8, 2019

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). This relations part of public relations. You’ll find your blogging, writing and reports will all come together as people you start to meet people – in real life – that you first met online.

B2B 82

B2B Media eBook Interviews 82

Garrett Public Relations

FEBRUARY 12, 2020

They’ve done little or no content marketing, social media or […]. Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared.

Company 101

Company Marketing Mobile Content Marketing 101

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Is Taylor really composing every tweet, writing every post and personally popping each image online? it’s her skills in self-promotion and image management that put her a cut above.”.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48