PRSay

JUNE 6, 2019

And something is really standing out to me this spring as I’m traveling to deliver live training events. We need to earn our way into communication vehicles produced by third parties our audiences already trust , whether those third parties are media or other companies or thought leaders. I’m writing this on a plane to North Carolina.

Media Relations 148

Media Relations Media Training Pitching 148

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. Training and development has also been challenging. WaddsCon is back for a new season.

Media Relations 132

Media Relations Media Case Study Storytelling 132

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

FEBRUARY 28, 2022

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.

Measurement 418

Measurement Training Data Technology 418

HMA Public Relations

JANUARY 9, 2025

Check out the latest blog post from Justin Liggin for virtual media training tips to help your spokesperson confidently deliver key messages! Preparing for your next virtual interview? Read more.

Media Training 98

Media Training Training Interviews Media 98

Agility PR Solutions

JANUARY 12, 2020

And while the use of social media as a source of news has sharply increased in recent years, offline and online print and broadcast media content continues to play a critical role in shaping stakeholder perception […].

Media Training 120

Media Training Training Media Print 120

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. The short answer is: You ask journalists.

Media Relations 158

Media Relations Journalism Media Survey 158

5W PR

JANUARY 20, 2025

The personalization capabilities extend to media relations, where AI tools can help identify the most relevant journalists and influencers for specific stories. These systems analyze past coverage patterns, personal interests, and engagement history to suggest the most promising media contacts for different types of news.

Analytics 146

Analytics Strategy System Ethics 146

Sword and the Script

AUGUST 6, 2020

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds The post Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit] appeared first on Sword and the Script.

Training 113

Training Trends Media Survey 113

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. The goal is to maintain trust and credibility while addressing the core issues that triggered the crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

MARCH 23, 2025

Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines. Team members should receive regular training on FDA regulations and industry standards. This starts with developing clear internal policies for reviewing all communications materials.

Publicity 78

Publicity Guidelines Education Consumer 78

Melissa Agnes

MARCH 12, 2014

Which leads us to ask: What kind of training do THEY have? Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. The key thing to remember here is that your staff is your greatest asset.

Report 243

Report Crisis Communications Crisis Management Crisis 243

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. Managing Media Relations Traditional media remains a critical component of crisis management.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

5W PR

MARCH 22, 2025

These programs provide specialized equipment, trained instructors, and modified teaching techniques to help people with disabilities participate fully in winter sports. Their instructors undergo specialized training to work with students who have various disabilities, from spinal cord injuries to developmental challenges.

Strategy 78

Strategy Sports Training Transportation 78

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

Marketwired

JANUARY 8, 2016

Breaking news hits social networks like an unstoppable freight train. This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation.

Media Relations 100

Media Relations Media Crisis Pitching 100

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. Stop crying or I’ll give you something to cry abou t”.

Media Training 256

Media Training Training Agency Crisis 256

5W PR

FEBRUARY 24, 2025

Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools. Organizations must regularly evaluate their crisis response capabilities and update their protocols based on lessons learned.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

JULY 20, 2021

Media training is a must. Even for a CEO who is extremely comfortable with the media, we recommend a refresher session to go over the approved messaging and prepare for any tricky questions. If your company is considering going public through a SPAC, we’d be happy to discuss the process and the role of PR and media relations.

Pitching 296

Pitching Financial Media Training Training 296

5W PR

NOVEMBER 14, 2024

Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach. Companies should be training key personnel on handling media inquiries and interviews. They manage media relations by handling media inquiries and interviews professionally and effectively.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

PRSay

MAY 23, 2018

You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning. Seconds into the conversation, you hear the following dreaded question: “When can we anticipate a piece in The New York Times ?”.

Media Relations 136

Media Relations Publicity Media Blogging 136

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial.

Trends 333

Trends Industry Government Data 333

Onclusive

NOVEMBER 29, 2017

Council for Advancement and Support of Education (CASE) Conferences and Training. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Date/Location: Varies. Ragan Conferences. Date/Location: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Ensure timely and effective responses to customer inquiries and issues. Anticipate

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. .

Product Launch 296

Product Launch Training Interviews Software 296

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

JANUARY 18, 2025

Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios.

Crisis 78

Crisis Branding Brand How To 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. For a deep dive on media training , see our earlier post. Truth earns trust, whether in media relations, coworker connections, or client partnerships. Sit up straight.

Corporate 195

Corporate Training Reputation Sports 195