Media Relations Training Workshop Writing 
PRSay
JULY 17, 2020
Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.
PRSay
JUNE 19, 2018
In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. That just comes off as self-important and detached.
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PRSay
MAY 31, 2018
You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.
PRSay
APRIL 19, 2019
Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. Paid training gigs soon followed, then multiplied.
PRSay
OCTOBER 30, 2018
It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When you’ve done your research and you know you have the right journalist or blogger, the pitch almost writes itself. When choosing targets, media relations masters think through the style and tone of the piece they want.
PRSay
FEBRUARY 15, 2019
This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. who was asking is because they lacked the formal tone that many of us associate with business writing. Get more media pitching knowledge from Michael Smart here.
PRSay
DECEMBER 20, 2018
Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.
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