Muck Rack

MARCH 8, 2021

Webinar recap: Upleveling your media relations game

Media Relations 91

Media Relations Media 91

Onclusive

APRIL 5, 2019

To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and media relations outreach.

Communications 284

Communications Measurement Strategy Media Relations 284

Notified

AUGUST 1, 2024

In our recent webinar, Michelle Garrett , a seasoned PR consultant, author and speaker, shared valuable insights on the do’s and don’ts of how to pitch press releases to journalists.

Pitching 130

Pitching How To Agency Publicity 130

Business Wire

JUNE 30, 2022

And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before.

Pitching 399

Pitching Internal International Blogging 399

Notified

MARCH 20, 2025

Register now for our live webinar and learn how to craft media pitches that get results.

Pitching 130

Pitching How To Media Media Relations 130

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 325

Report Blogging Pitching Company 325

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Anne Keogh.

Pitching 195

Pitching Media Data Technology 195

Notified

OCTOBER 3, 2024

In our recent webinar, Ann Wylie , President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.

Writing 276

Writing Report Communications Media Relations 276

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Want to see the value of your PR and social media campaigns?

Analytics 120

Analytics Media Relations Media Software 120

Sword and the Script

JUNE 11, 2020

Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.” That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region , titled, The 2020 Job of the Week Communication Survey Review. Webinar] appeared first on Sword and the Script.

Survey 98

Survey Ethics Media Relations Report 98

Onclusive

MAY 19, 2021

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning.

Analytics 195

Analytics Policies Data Tools 195

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers. 

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

The balance of paid and organic social media in a given program should be determined according to the social platform involved. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another.

Social Media 344

Social Media Media B2B Leadership 344

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Sword and the Script

JUNE 25, 2020

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. No registration is required.

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

SEPTEMBER 7, 2021

Through strong media relations, we were able to successfully tell our story to a variety of audiences including our clients, Members, reporters, and investors.”. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

Notified

SEPTEMBER 5, 2024

Our blog explores this important question – featuring insights from Michelle Garrett’s recent webinar.

Pitching 162

Pitching Blogging Media Relations Media 162

Onclusive

FEBRUARY 17, 2021

We’ll discuss how to select the right PR agency for your organization, how to set up a productive relationship from the start, and more in our upcoming webinar, The Complete Guide to Building an Impactful Relationship with your PR Agency. media relations, crisis management, social media, etc.) Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Onclusive

APRIL 15, 2020

Onclusive has a number of customer success stories that highlight these types of accomplishments: Livongo: Messaging & Media Relations for an Award-Winning IPO. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th! Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

OCTOBER 17, 2017

82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

MAY 24, 2016

This includes speaking engagements, bylines in trade publications or guest appearances on webinars or podcasts. Gauge the success of your media relations program using media monitoring software. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons.

Measurement 222

Measurement Leadership Pitching Software 222

ImPRessions - Crenshaw Communications

JULY 7, 2021

While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

FEBRUARY 28, 2022

To see these best practices in action join Onclusive for the Demystifying PR Measurement webinar on March 31st. Stay tuned for part 2 of the PR Measurement Best Practices next week, where we’ll review measurement framework examples and tools you can use to measure communications effectiveness.

Measurement 368

Measurement Guidelines Data Education 368

PRSay

FEBRUARY 15, 2019

This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter.

Travel 208

Travel Pitching Airlines Media 208

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. And then I said something that became the most-tweeted quote from the webinar. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 129

Pitching Media Relations Examples Creativity 129