This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Our Mindset Mapping workshops are intended to help pinpoint not only how audiences feel about your company but the specific “reasons to believe” that will move them from one state of mind to another and the right channels to best communicate your messages. If you’d like to learn more, we’d love to hear from you.
So I wasn’t surprised when I was fielding questions about mediarelations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success.
The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. ContentTECH Summit.
I think the best kind of mediarelations, and the most effective kind of mediarelations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. Get more media pitching knowledge from Michael Smart here.
in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. Modernizing your mediarelations. At my workshop, I remind my budding mediarelations masters that it’s important to consider the present-day effectiveness of any practice.
These programs might include: Classroom activity guides Professional development resources Student workshops Competition events For example, K’NEX Education partners with schools to provide hands-on engineering challenges that integrate their building sets into STEM curricula.
Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Mediarelations deals with the news environment, which is by definition unpredictable.
We’re excited to announce that later this month we will be hosting our annual nonprofit public relationsworkshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community.
By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers. Organize events or workshops that bring customers together and foster a sense of community.
For example, we still have slots available for the Secrets of MediaRelations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that. Get more media pitching knowledge from Michael Smart here.
I first fell in love with public relations, and more specifically, mediarelations when a guest speaker showed up in my Comms 101 class my first semester at college. Internships, newswriting jobs and a master’s thesis on “The Gatekeeping Function of the Mass Media” all followed before my career really took off.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. It’s too late!”.
This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in mediarelations. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.
Want more tips for getting the word out with mediarelations pieces? Join PRSA and Ann Wylie at “NOT Your Father’s News Release,” an online PR writing workshop with live coaching calls in September. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com.
Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Skim the event calendar for conferences geared toward mediarelations and communications professionals. PR News Conferences. Ragan Conferences.
Here’s the key concept I’ve learned from observing people I call “ MediaRelations Masters ” — the ones who consistently get more than their share of media coverage than everybody else: They never blame the media for not covering them. Get more media pitching knowledge from Michael Smart here.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
When choosing targets, mediarelations masters think through the style and tone of the piece they want. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
I have a lot of experience with mediarelations — I review members’ pitches every month during our review sessions, for starters. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
One time I was working with a mediarelations pro from a nonprofit at my mediarelationsworkshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
I liked agency life because you could specialize in mediarelations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct mediarelations, especially during disasters. What brought you back to DKY?
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
That’s the ultimate goal of great mediarelations — just not so soon. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Not long ago, I had a conversation about PR measurement with someone I consider a mediarelations master — a person who leads global communications for a high-flying public company. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success.
Before long, industry organizations were putting me “on tour,” setting up pitching workshops around the country for me to deliver — land in Boston at midnight, do a full-day training the next morning, fly to LaGuardia that night, full day in New York CIty the next day, then on to Washington, D.C., Chicago, Los Angeles, and so on.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
Learn more from Michael, PRSA’s national media pitching coach, at his workshop: Secrets of MediaRelations Masters. When you know you have something of value that will help her do her job, that sense of intention will jump off the screen and make you stand out.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
The most important thing I do in my business is pay very close attention whenever I speak with a MediaRelations Master. One such throwaway line I heard a MediaRelations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.
Do you know the AGENDA before your media interviews? If you’re interested in learning more about how to FEEL first and knowing the AGENDA before your interviews, here’s a video about a workshop on speaking and media interviews that may help you.
Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring.
I ran into this again during my “ Secrets of MediaRelations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success.
Jude Children’s Research Hospital and Georgia Tech to help their mediarelations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content