ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. TikTok’s users, however, don’t seem concerned. and more than 500 million active users worldwide.

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

JULY 10, 2023

Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. You might have thought PR professionals would be obsolete or would spend their days catering to mommy bloggers and YouTube unboxers (the TikTok stars of their time), and that no one would want media coverage ever again.

Technology 266

Technology Television Web Social Media 266

5W PR

MARCH 26, 2025

To maximize influencer partnerships: Provide clear campaign briefs while allowing creative freedom Track performance metrics like ticket sales, website traffic, and social engagement Build long-term relationships rather than one-off posts Consider multi-platform campaigns across Instagram, TikTok, and YouTube Media Relations That Drive Coverage Securing (..)

Digital PR 78

Digital PR Strategy Instagram Fashion 78

5W PR

MARCH 19, 2025

This generated significant earned media coverage in both traditional outlets and parenting blogs. Media Relations in the Digital Age Modern toy PR requires a sophisticated mix of traditional and digital media outreach. While mainstream coverage remains valuable, social platforms often drive immediate sales impact.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 88

Survey Media Relations Report Media 88

Agility PR Solutions

FEBRUARY 9, 2022

Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […]. Think about the content you’ve consumed online today.

YouTube 183

YouTube Instagram Consumer Video 183

5W PR

MARCH 10, 2025

While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators. For instance, LEGO Education’s content strategy includes detailed lesson plans, student testimonials, and engaging build challenges that showcase their products in action.

Strategy 78

Strategy Education Video Storytelling 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. Many marketers recommend that 20% of published social media posts have a video element to them – even animated GIFs count! Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. They are trusted by their followers, too.

How To 153

How To Media Nonprofit Newspapers 153

Communications Conversations

JANUARY 8, 2021

27% of consumers have been influenced to purchase a product or service on YouTube. When was the last time you saw stats around purchase decisions based on media placements? When was the last time you saw stats around purchase decisions based on media placements? Trust in the media is almost at an all-time low.

Newspapers 179

Newspapers Local Consumer YouTube 179

Bianchi Biz Blog

DECEMBER 5, 2024

The most popular social media channels in Ireland YouTube : 4.02 Last year, Cullen Communications attained B-Corp certification, signifying that the agency meets the highest standards of ESG performance. As a B-Corp, we offer sustainability PR services and can assist companies that wish to achieve B-Corp status.

Radio 83

Radio Sports Marketing Local 83

Prowly

JANUARY 14, 2025

New Media Monitoring channels Some of the most requested Prowly features were new monitoring sources. First we've added TikTok and YouTube , then partnered with industry leaders, LexisNexis and TVEyes, for print and broadcast monitoring. Thousands of contacts can be quickly narrowed down to just the most promising ones.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. Technology means continuous learning.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

FEBRUARY 27, 2024

In other words, what you do with an earned media mention counts as much as getting it in the first place. This was one of the many points Michelle Garrett and I spoke about on her new show YouTube show, PR Explored. We’ve gotten good feedback and while the show was broadcast live, a recording is available too (embedded nearby).

Media 192

Media YouTube Pitching Survey 192

Bianchi Biz Blog

DECEMBER 14, 2023

As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. The Best Public Relations Agency RFP is No RFP. Top EV-Focused YouTube Channels That Mobility Suppliers Need to Follow 10. What Do Journalists Want? Five Elements of a Good Story 8.

Automotive 102

Automotive Blogging Mobile YouTube 102

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 120

Pitching Strategy Film Advertising 120

Bad Pitch Blog

JULY 29, 2007

You can see the latest episode above* and I post all of them on my Facebook profile and archive them on YouTube. Tons of media are on this network, similarly finding their way and figuring out how it might benefit them. The experience has inspired me to create a poorly-produced video series called Facebook Confessional.

Facebook 45

Facebook Media Relations Media Film 45

Cision

AUGUST 31, 2016

Younger journalists — 62 percent of them, anyway — prefer audio-visual sharing platforms like YouTube, whereas older journalists turn to professional networks like LinkedIn. Despite social media having an unprecedented place of honor in a journalist’s world, email is still the preferred form of contact for journalists.

Journalism 206

Journalism Trends Social Media Pitching 206

Prowly

FEBRUARY 13, 2025

This supports understanding what is being said about your brand on social media and helps in managing your brand online. The platform is designed to simplify connecting with journalists and managing media relations. How to do it?

Software 104

Software Reputation Examples How To 104

Bad Pitch Blog

JANUARY 8, 2007

Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. 3) Five ways to use YouTube Ubiquitous Marketing PR Week Editor Keith O’Brien brings us these tips. The media offering PR tips?! It’s media relations as a full-contact sport.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Social media platforms. That’s up from 68% in 2019 and 51% in 2018.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

Tourism 157

Tourism YouTube Radio Social Media 157

Bianchi Biz Blog

JANUARY 16, 2025

The most popular social media channels in Canada YouTube : 33.10 ELLE Quebec (online and print) Impressions/social following: 165,000 (online), 346,000 (Magazine), 771,000 (e-edition), 57,000 ( Instagram ) ELLE Quebec invites French Canadians to discover the latest trends in womens fashion, beauty, entertainment, decor and more.

Print 100

Print Marketing Instagram Newspapers 100

Flack's Revenge

JUNE 2, 2022

To hear more, check out the podcast; you can listen on Spotify and other channles, and watch the interview on YouTube. Terra crash and implications for startups entering the space How to bring more people in the crypto world Pet PR peeves; how to pitch Danny Can early-stage companies get good press?

Report 156

Report YouTube Interviews Pitching 156

Waxing UnLyrical

OCTOBER 4, 2017

So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age. ” JC, Alan.

Internal 44

Internal International YouTube Nonprofit 44

Bad Pitch Blog

APRIL 1, 2008

So here are some quick links reinforcing why you should pay attention to social media if you are in media relations. Social networks are a great way to build media relationships directly and indirectly. AP/Reuters Hit YouTube AP and Reuters are posting videos to YouTube.

Media Relations 40

Media Relations Social Media Media YouTube 40

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 163

Social Media Mobile Media Video 163

Critical Mention

APRIL 17, 2019

Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. They are simple and easy to administer, fans love them and you can easily collect tons of valuable user-related information. Snapchat’s story feature has gained incredible traction since its release. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

Cision

AUGUST 23, 2016

Audio-visual sharing tools like YouTube see the biggest difference between age groups and journalistic content. Just like email pitches, press release distribution, and other PR tactics, social media must be a part of your media relations strategy.

Journalism 120

Journalism Social Media Study Media 120

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 153

Internal International Media Pitching 153

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 23% of reporters said they’d like to spend more time on YouTube.

Social Media 112

Social Media Report Survey Media 112

Inbound PR

JANUARY 14, 2020

In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Shortly after that, came the influencers - the bloggers and the YouTubers. I wouldn't say that the influencers changed the game on how to do proper media relations.

YouTube 71

YouTube Instagram Pitching Media Relations 71

Bianchi Biz Blog

MAY 16, 2024

In South Korea, like other countries, social media has come into the spotlight. Blogs on Naver, YouTube and Instagram are popular social media channels communicators better watch. of South Korean internet users are active on KaKaoTalk, which is one of the top social media platforms by the number of active users.

YouTube 95

YouTube Marketing Local Chemicals 95

Prowly

FEBRUARY 25, 2025

Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. START REACHING OUT TO JOURNALISTS FOR FREE What does Agility PR do?

Tools 104

Tools Software Enterprise Crisis Management 104

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos. Podcasts.

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136