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Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. or a wall with paintings or prints on it.
Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Social media use, meanwhile, continues to rocket, across a growing number of platforms. million users in 2023 LinkedIn : 2.70
And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. .”
Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. KPIs – You will see this acronym on proposals or client briefs.
I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism. I did– and it is epic! ).
If you do any kind of media or influencer outreach for your clients, basic mediatraining should be part of your services. While mediatraining and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some mediatraining guidance is universal.
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s mediatraining 101.
We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Whether it’s how to work with a reporter, or asking the right questions in meetings, it all has helped mold me. How has your work with MN PRSA helped kickstart your career?
Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Content marketing has taken on new life and meaning. Keep her in the limelight.
Our services include key messaging, mediatraining, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production. Whether you’re in healthcare, technology or environmental sectors, Landis offers specialized services to meet your needs.
Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. For anyone who is the subject of a media interview, it bears repeating that the interview isn’t over until it’s over. Yet something changed this week.
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