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Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”
When to “Just Say No” to a Media Request. Sometimes a journalist may take a mediapitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes.
That being said, I have a great hack for anyone to land in the media today! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Do you see all the various angles you could do to pitch. If this is your first time pitching, this is a difficult time to pitch.
Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.
In our experience representing a CEO under the cloud of a looming harassment suit, facing the inevitable question in a key business media interview proved helpful in getting the story out in an honest and transparent way, minimizing reputation damage. Mediatraining is one of the key benefits that a professional agency provides.
Nurturing these relationships can secure positive media coverage that showcases an organization’s strengths and attracts new patients seeking the services highlighted in favorable articles or broadcasts. Transparency remains essential, balanced with the need to protect patient privacy.
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