ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

NOVEMBER 18, 2024

This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential.

Strategy 60

Strategy Leadership Product Launch Retail 60