Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. And I’m here to help with those who would like to join this PR movement.

How To 148

How To Training Creativity Storytelling 148

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Instead of beating your head against the wall pitching stories you know are lame, you’ll ultimately become more efficient and effective by having better material to choose from. Get more media pitching knowledge from Michael Smart here. I hear you.

How To 141

How To Pitching Course Media Relations 141

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Landis PR

OCTOBER 25, 2021

Media train and test new spokespersons. Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. What works and what doesn’t varies by brand/client/organization. Now is the time to experiment. Beta test an app. Get more active on a social network. Forget the others. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

MAY 23, 2019

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. He’s engaged regularly by organizations like General Motors, St.

Training 79

Training Travel Media Relations Creativity 79

5W PR

JANUARY 31, 2024

Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

AUGUST 12, 2019

However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. . The craving for bite-sized stories.

Storytelling 28

Storytelling Trends Media Training Report 28

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training.

Marketing 198

Marketing Employee Content Marketing Media Training 198