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You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. Hi everybody.
Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. MediaTraining. Relationship building takes time. Executive Thought Leadership. Data Journalism.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. But the number one theme is video.
PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Here’s an example.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! What can you pitch? Watch this week’s PR Tip here.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. The video below will dive into some ideas too. Happy Spring!!! PR FOR ANYONE.
When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked all the time is “What can I do to land a TV pitch?” Or, perhaps you have photos related to the segment or even a video clip they can show.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer mediapitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes!
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Happy pitching! Having you pitch the media. EVERYTHING!
While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond mediapitching. Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. Mediatraining.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. to pitch the media to land in the media.
I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Provide images, videos, and other supporting materials. Be timely and relevant with your pitch.
Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are also looking for new ways to gather photos and video, and will have a new appreciation for any quality multimedia you can provide. Share some positivity.
I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. See what’s trending and pitch your expertise around that.
We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. I did this video about TikTok.
Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Here is a video I did to help you find the right journalists.
I’ve been mediatraining executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.
Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. .” Like and share their posts. Comment when relevant. Share contacts or resources you have that could help them on future stories. Know who is interviewing you.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Check out the Get PR Famous Formula video below where I show you my proven 3-step formula that has worked so well that my clients who have done it have a 100% success rate. IF you do it. Hi everyone.
I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.
Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ll see many examples of how people landed in the media. You’ll see many examples of how people landed in the media. In fact, the pitch was “Yes! PR FOR ANYONE.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. I didn’t think of that!”
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here’s a video I did on my Get PR Famous Formula which outlines the specific steps in more detail: It’s not hard to be your own PR Specialist. ” Just like that.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck!
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Use media to land more media. The transcript of this week’s video can be found below and remember there are more of these videos and tips on our YouTube Channel.
Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. So just the fact that we have this all-consuming story has been a big change.”. We need something that’s better quality.’”.
Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social mediatrain too.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a short video I did that explains how this works. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media.
This is where some targeted mediatraining right before interviews is highly recommended. We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. Make social media job #1. The viral videos! neglected to mention the mattress company sponsoring the tour.
What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. I’m on a mission to debunk PR myths. YOU can make yourself famous!
How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. Regardless of the topic you’re pitching, O’Connor says it’s important to pitch a journalist an actual story and not simply a person such as your spokesperson or expert.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? We give them their ideal interview.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Create and post a video. Do a Live video on Facebook or LinkedIn. The other thing you can do is use this content as mediapitches. Introduce your newest employee.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I assumed that you pitch a publication right before it comes out. Plan out your own editorial calendar of what you could possibly pitch every month. What did I know? That certainly seemed logical.
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