Media Training Pitching Viral 
PR for Anyone
SEPTEMBER 1, 2022
Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? And that’s where media comes in. So listen to what’s happening online and use that to pitch your stories. I hope you enjoyed that.
PR for Anyone
MAY 4, 2022
I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.
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PR for Anyone
AUGUST 17, 2021
I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. ” Newsjacking. Who knows.
ImPRessions - Crenshaw Communications
AUGUST 21, 2017
This is where some targeted media training right before interviews is highly recommended. We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. Make social media job #1. The viral videos! neglected to mention the mattress company sponsoring the tour.
PR for Anyone
OCTOBER 7, 2021
I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. Interesting conversations get legs.
PRSay
APRIL 19, 2019
TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. But I’ve never liked failing.
Victorious PR
FEBRUARY 16, 2023
PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.
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