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Navigating the New Media Landscape: The Importance of Media Training in the Age of AI

5W PR

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Let’s focus on employee privacy in the workplace.

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#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace. Training is key, for everyone. The legal cost to defend is about $162,000 and awards are $2.7 million, on average.

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What to Do When Your Internal Communications Goes External

PRSay

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. Work to eliminate both accidental and intentional leaks.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Data breach crises: These involve a company’s sensitive information being compromised, leading to breaches of privacy and regulatory penalties.

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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics.