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Public Relations in Marketing

PR for Anyone

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Anyone can get publicity! The system works! PR FOR ANYONE.

Publicity 225
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Does Pay-For-Placement PR Work?

ImPRessions - Crenshaw Communications

We may be biased, because we’ve never worked on a pay-for-publicity basis, but it’s fair to ask if it can be a better model for some clients. Just gimme publicity. Maybe the model works for a smaller company whose PR needs are limited to earned media. The pay-to-play mindset may tempt some to abuse the system.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130
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Public Relations Skills

PR for Anyone

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! The system works! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Publicity 130
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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

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What Skills Make the Best Public Relations Specialist?

PR for Anyone

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.

Publicity 130
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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

How to avoid a public relations crisis. Everyone is using social media for marketing today. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 2) Social media training for users in the organization.