This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Anyone can get publicity! Journalists need our content. PR FOR ANYONE.
I’ve seen multiple stories on television with experts talking about what TikTok is talking about. Give the media what everyone already wants. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. Anyone can get publicity!
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Showing your purpose in a way that’s clear, transparent and sincere will resonate.
My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. Anyone can get publicity! PR FOR ANYONE.
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Showing up late. Being unprepared . It’s cringeworthy – and easily prevented.
Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Subscribe HERE.
It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”
Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you next?
By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. I know you all are so intimidated by them and, people are scared of the media. PR FOR ANYONE. The system works! .:
” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.
What do these platforms have to do with public relations? Find the journalists, find the media rooms, and spend a little time in there and see if its valuable for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. audio social media platforms. PR FOR ANYONE.
When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. Whether seizing a media moment or rolling out a coordinated effort, those who speak on the company’s behalf need to be fluent and comfortable conversing with press.
A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.
When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. You can also guide the conversation back to what you can answer.
Monitor the media environment. Media interest in this story will continue until the public health crisis abates. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” Photo credit: alhovik.
Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Check out the new laws in your state and see what you can pitch to the media TODAY. .” Anyone can get publicity! to pitch the media to land in the media.
Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Anyone can get publicity! And this is really television. It really is PR for ANYONE. The system works!
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript.
Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct mediatraining early.
Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. land media attention.
How do you get the yes when pitching the media? In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk about another myth to debunk about publicity. And that is that you have to have a press release in order to land in the media. So that is this week’s free publicity tip. PR FOR ANYONE.
Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Timing is everything with media pitches. Anyone can get publicity! Do you know what you could have pitched the media today?
We are “watching” television so we need to “see” what you are talking about. Anyone can get publicity! And those are the kinds of things that the media loves. So that is this week’s Free Publicity Friday PR tip. Remember to think about what medium you are pitching. TV should be visual.
It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). Take that and couple it with a positive mindset and you are well on your way to landing in the media!
.” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We pitch the media. You can read the full transcript below. PR FOR ANYONE.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I want to give you some tips on how to give a great media interview. Record segments and watch them and then give them exactly what they want! PR FOR ANYONE. It really is PR for ANYONE. The system works! Transcript.
Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. The system works!
Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Watch the video I did for you below and learn more.
There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE. The system works! It’s time for you to start implementing.
My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university. I regained a fluency in public relations beyond my media relations background.
While it’s unusual for a PR firm to work for state prosecutors in a criminal trial, Ellison brought FGS on to help with the challenge associated with prosecuting a case that drew massive worldwide and public attention. Most stories won’t draw such massive worldwide media and public attention.
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. The post How to prepare yourself to be a virtual expert resource appeared first on HMA Public Relations. Learn more about how you can prepare for virtual interviews.
Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. It’s time to start planning ahead if you want to be in publications.
I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.
You need to be pitching national publications NOW for stories that will go to print in October. topic that relates to you and your business, move that publication to the top of your list. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We are going to educate the public. PITCH IDEAS.
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media? PR FOR ANYONE.
That’s the key to succeeding in public relations. The same is true for trade publications. PR Myth #1 – A Press Release Will Get You in the Media. PR Myth #3 – Publicity Generates Sales. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.
I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! There are no excuses not to pitch the media and not to get massive visibility for your business. Anyone can get publicity! And I will see you in the media.
Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So you can totally build your own celebrity in the media and that’s what I want you to do and that’s what I help people do. Publicity is for you and me and everybody else because we can provide value to an audience.
Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, that is this week’s Free Publicity Friday, PR Tip. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! PR FOR ANYONE. Transcript.
Here are 5 stories you could pitch to various mediapublications, all highlighting your expertise but tailored to the unique media outlet. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So that is this week’s Free Publicity Friday PR Tip.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content