Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

For a deep dive on media training , see our earlier post. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. But, failing to prep can be a miscalculation.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Writing Pitching Video 159

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

5W PR

OCTOBER 7, 2024

PR shapes public perception and enhances trustworthiness by managing an organization’s reputation and fostering positive relationships with the media and key stakeholders. When trust in a brand is established, audiences are more likely to engage with its messaging and respond positively to media placements.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Presspage

NOVEMBER 8, 2024

All this is done to protect the brands reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their companys reputation. Without the facts, you cant rectify the situation or begin to undo the damage to your reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Waxing UnLyrical

FEBRUARY 19, 2014

Do employees have any right to privacy when using online tools and social media? An organization’s reputation really depends on the quality of its products or services, the effectiveness of its marketing, what it’s like to work there, and how it does business with others. Let’s focus on employee privacy in the workplace.

Social Media 102

Social Media Privacy Media Employee 102

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. Ford’s CEO Jim Farley is excellent at it.

Employee 88

Employee Real Estate Video Internal 88

Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

PR in High Definition

AUGUST 24, 2020

The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. In the long run, taking the plunge can also help to build a company’s reputation in line with its purpose. Top tips for utilising social media in your comms programme.

Social Media 86

Social Media Media Television Ethics 86

Waxing UnLyrical

JULY 3, 2013

See, the Swiss Army Knife has plenty of tools. I am flexible on rates, depending on client/project/budget. Now I ask you (as an entrepreneur who does a lot of those things): What on Earth am I supposed to do with that ? It’s Swiss Army Knife marketing. The curse of the generic at its worst. It can open bottles. It has scissors. It has knives.

Marketing 104

Marketing Writing SEO Engineering 104

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. Be aware of optics. Different circumstances, different needs.

Film 62

Film Interviews Video Media Training 62

wiredPRworks

OCTOBER 19, 2015

Barbara Rozgonyi, Principal, CoryWest Media. Discover why PR [Personality + Reputation] is the most underrated, yet most effective strategy you can use to position your healthcare organization as an industry leader quickly, economically, and successfully.

Healthcare 53

Healthcare Marketing Conference Training 53

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JULY 19, 2018

Advertising is a tool used by marketers to get customers to act, and ultimately support the promotion of their products or services to drive revenue. So, fundamentally marketing activity is commercially focused and PR is focused on reputation. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business.

Publicity 48

Publicity Advertising Advertising Tools 48

wiredPRworks

SEPTEMBER 21, 2017

PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. Success Tools: Where to go to plug in to stay recharged at 100%. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans.

Insurance 40

Insurance Insurance Marketing Conference 40

Norton's Notes

OCTOBER 13, 2014

What PR has always been great at, and is founded upon, is reputation management and content creation. In my experience, mass-organised training courses for digital and social media are largely pointless. But they all live social media. And that’s where training courses fall down. And this is important.

Digital PR 45

Digital PR Trends Training Media Training 45

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

Interviews 130

Interviews Video Film Industry 130

Norton's Notes

JULY 29, 2015

Without a doubt it’s online reputation. It’s my belief that the entire marketing mix should sit under the umbrella of PR because everything ties back into reputation. Google will continue to push paid for solutions and restrict access to their tools (such as Keyword Planner) for customers only. A loved one.

Interviews 28

Interviews SEO Banking Radio 28

Shift Communications

JULY 19, 2017

to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Scan social media to see if anyone is talking about it. What’s your first reaction? In order for G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. Marketing predictions.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets.

Journalism 28

Journalism Guidelines Government Training 28